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Earlier this week Mattel announced the window for their 2013 subscriptions and say they will sell in a tight, three week window with no extensions and no exceptions.  They say they are doing this as a reaction to fan feedback.
I’m not sure where they are getting the feedback of wanting 3 weeks with no extensions as every message board I looked at last year, fans thought the longer the window, the better chance fans had of spreading the word to get more subscribers. And if they hadn’t done an extension last year we wouldn’t have gotten enough fans for the DCU sub for it to have moved forward. So, I don’t get why they are planting a flag in this years subs.
I really hope that works out for them (and US fans!!)
Toy Fans,
 Good news… we’ve nailed down the 2013 subscriptions and they’re better than ever. What are they? You’ll have to wait until July 13 at our fan panel at SDCC to find out! For now, here’s what we can tell you: we have old favorites returning, and they’ll be joined by an all-new line.
We’ve also been listening to your comments and one of the things you requested was just one single open enrollment period so subscriptions will be on sale for three weeks with no extensions. Seriously, no extensions – we’re keeping it super simple! Here are the on-sale dates:
2013 Subscriptions Sale
Starts: July 13, 2012 at 1 p.m. PT
Ends: August 6, 2012 at 11:59 p.m. PT
Extensions: None!
So be here on Friday, July 13 at 1 p.m. PT when we reveal which subscriptions will be available for 2013 — including one that’s never been offered before! You won’t want to miss this, so for an email reminder, click here to register. Or, hang out on Facebook, Twitter and in our Fan Forums and you’ll get reminders there, too.
–Matty
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