It’s on! San Diego Comic-Con is underway right now and we’re smack in the middle of all the action. Fans already know that this is a special year for Masters of the Universe® Classics, so let’s get started.

Here’s your first look at the products we’ve got coming your way!

Masters of the Universe® Classics Battle Ram™ with Man-At-Arms®, $110

The all-new fan-demanded MOTUC vehicle has arrived! The front half is a detachable Jet Sled™ with a snake design, which can be interchanged with the 2013 Griffin design Jet Sled™ that came with Sky-High. The new Battle Ram™ features real rolling wheels, a projectile launcher, and includes an all-new version of Man-At-Arms® with a helmetless head that shows off his awesome ponytail. The figure has double arm armor and “leather” boots, and arrives with mace, a pistol, and a sword that snap into his armor. This special year-end holiday item is not part of the Club Eternia® sub, and will be offered to everyone in our regular sale on 12/15.

Masters of the Universe® Classics Eldor™, $25

The October Club Eternia® figure has been revealed!  This mentor to He-Ro® was a prototype figure seen in the 1987 Mattel catalog, and he arrives in the 2014 lineup as a perfect companion to your 2009 He-Ro® figure. Eldor™ arrives with his book of transformation, first glimpsed at the 2014 Toy Fair in New York. He comes with a removable hood and wizard staff with deactivated spell stone. Available 10/15.

Masters of the Universe® Classics Sweet Bee®, $25

Her helmet was shown at the 2014 Toy Fair in New York and now the rest of the October Club Etheria™ figure has been revealed! This Princess of Power® comes with her shield, bee blaster and removable articulated wings. This figure will ship only to 2014 Club Etheria™ subscribers in October and will not be available for purchase during the regular October sale or at any time during 2014.

Masters of the Universe® Giant He-Man® and Giant Skeletor®, $75 each.

A new Masters of the Universe® line is coming this fall! More details about all four large-scale figures will be revealed at the fan panel, including information about these two figures, available in September and October, and two additional figures available in November and December.

Also shown on Wednesday night were package reveals (bios!) for MOTUC Eldor™, Sweet Bee®, Rio Blast™, Madam Razz™ & Broom, Entrapta™ and Double Mischief™.

Epic Creations™ DC Classic TV Series Batman™ Cowl, $100

Featuring a hard helmet under real cloth, this Batman™ cowl is the perfect companion to the Batman™ utility belt that’s on sale at SDCC and at MattyCollector.com! One size fights most crime fighters. Available 9/15.

DC Universe Super Powers Figures, $30 each

Celebrate the 30th anniversary of Super Powers! This six figure series arrives in Four Horsemen style with packaging that pays homage to the classic ’80s toy line. Figures in Wave 1 include Batman™, Superman™, and Wonder Woman, and figures in Wave 2 include Gold Superman™, Green Lantern as The Riddler, Mr. Mxyzptlk, and Kalibak is the collect and connect figure. Wave 1 ships in September, Wave 2 ships in October.

We also showed packages for the new Ghostbusters™ 2-Packs, DC Universe Total Heroes™ Batman™ Beyond, DCU Damian Wayne, and the new wall-mounted display stands.

Show Us Your She-Ra® Contest Reminder

Our Show Us Your She-Ra® Contest starts 7/24! Girls and guys can stop by our booth dressed as any version of She-Ra® for the honor of Grayskull™, and the chance to win a 2015 Club Eternia® subscription valued at $570!  Click here for the rules and entry form, tell your cosplay partners and friends, then stop by and Show Us Your She-Ra®!

NO PURCHASE NECESSARY. Many will enter, 3 will win. Legal residents of the 50 United States (D.C.), age 18 or older at time of entry. Enter contest between 7/24/14 and 7/26/14 between 10-4 p.m. Void where prohibited.

That’s it for now, but we’ve got more reveals coming from the fan panel on Friday!