San Diego, CA (August 11, 2014) – The Heritage Auctions for the one-of-a-kind variant of IDW’s My Little Pony: Friendship is Magic #12 and the original cover artwork by fan-favorite Sara Richard closed on August 9 raising a total of $8,750*, with the one-of-a-kind variant ending at $5,500 and the Richard original cover artwork ending at $3,250.

The proceeds of the auctions are earmarked to benefit Give Kids The World, a non-profit organization that provides children from around the world with life-threatening illnesses and their families a memorable and cost-free visit to Central Florida attractions.

IDW, Hasbro, and Heritage Auctions would like to extend a big “thank you” to everyone who participated in the auctions and helped to raise this impressive donation for Give Kids The World. A special “thanks” goes to Sara Richards for her generous donation of the original artwork, which greatly contributed to the success of this charitable effort.

MY LITTLE PONY is an evergreen lifestyle brand that continues to be a worldwide perennial favorite. The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States and can be seen globally in over 180 territories.

*Totals does not include the Buyer’s Premium

About Hasbro
Hasbro, Inc. is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of our world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through their deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year.

About Heritage Auctions
Heritage Auctions is the largest collectibles auctioneer and third largest auction house in the world, as well as the largest auction house founded in the US. They are also the undisputed Internet leader in our field. Their 850,000+ registered online bidder-members, and $900+ million annual revenues are a testament to the usefulness of our website (HA.com), thier reputation for professional business practices and their vast expertise in the field of art and collectibles. Established in 1976, Heritage offers a wide range of US & World Coins, Rare Currency, Fine & Decorative Art, Western Art, Illustration Art, Vintage Comic Books & Comic Art, Movie Posters, Entertainment & Music Memorabilia, Jewelry & Timepieces, Vintage & Couture Handbags, Sports Collectibles, Historical & Political Memorabilia, Rare Books & Manuscripts, American Indian Art, Air & Space Memorabilia, Civil War Memorabilia, Vintage & Contemporary Photography, Nature & Science Specimens, Fine and Rare Wine, URL domain names and other Intellectual Property, Luxury Real Estate and more. 
They give their customers unprecedented access to our services using the latest advancements in technology and by maintaining a strong presence in the collectibles community. Their knowledgeable staff of over 130 experts and 400 additional service-oriented professionals, and our suite of services, help our customers develop the best collections possible.

About Give Kids The World
Give Kids The World is a non-profit organization that provides children from around the world with life-threatening illnesses and their families a memorable and cost-free visit to Central Florida attractions. Through the tireless support of volunteers, employees and generous partners, over 130,000 children have had their dream come true at Give Kids The World.

About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; V-Wars from New York Times best-selling author Jonathan Maberry; Ragnarök from Eisner Award-winner Walter Simonson; Winterworld, created by Chuck Dixon and Jorge Zaffino; and Little Nemo from the award-winning duo of Eric Shanower and Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist’s Edition imprint.

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne “The Rock” Johnson and Warner Brothers are producing a film based on Ashley Wood’s Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.