In response to a new trailer for Call of Duty: Advanced Warfare that features a media quote claiming that the upcoming shooter "transcends the line between game and film," Gears of War creator Cliff Bleszinski has a simple, to-the-point message to offer.

"Stop with this sh**," he said on Twitter, pointing out that he doesn't mean to attack Advanced Warfare, which he says "looks really fun." However, he reiterated that "games shouldn't aspire to be movies."

When big publishers such as Activision compare their games to films in marketing materials, they are only furthering the perception of insecurity, according to Bleszinski.

"Movies are not games, though," he said. "Stop with the comparisons, folks. Insecure much?"

140 characters might not be enough to get across his feelings on the subject, Bleszinski added. "I really need to get around to writing that blog about how gaming still feels like Hollywood's pimply kid brother and how that's bullsh**," he concluded.

Bleszinski quit Epic Games in 2012, and the Gears of War series was sold to Microsoft in January 2014. He is now heading up a North Carolina-based studio called Boss Key. Its first game, a free-to-play sci-fi FPS for PC, is currently codenamed Project Bluestreak.

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