ONLINE RETAIL AND FAN EVENT CELEBRATES THE ICONIC BRAND

PAWTUCKET, RI (MAY 22, 2015) – Hasbro Inc. (NASDAQ: HAS) will showcase the figures from its iconic TRANSFORMERS brand though MAY MAYHEM, a new fan initiative spotlighting the hot new TRANSFORMERS GENERATIONS: COMBINER WARS line. MAY MAYHEM kicks off with a special retail event, launching today through notable online retailers, allowing fans to purchase AERIALBOT QUICKSLINGER and STUNTICON BRAKE-NECK figures from the COMBINER WARS line, and continues fan participation, multi-platform storytelling and online promotions throughout the month of May.

“Our goal with May Mayhem is to provide collectors of the TRANSFORMERS GENERATIONS line with a robust multi-platform experience,” said Tom Warner, senior vice president of the TRANSFORMERS franchise at Hasbro. “With the combination of amazing new toys and great storytelling from our partners, it’s never been a better time to be a TRANSFORMERS fan.”

Hasbro’s TRANSFORMERS GENERATIONS action figures feature characters and expressions from throughout the 30 plus years of the TRANSFORMERS brand. In 2015 the GENERATIONS line unites under one big story – COMBINER WARS, featuring teams of TRANSFORMERS robots that combine together into one giant COMBINER robot!

Starting today, AERIALBOT QUICKSLINGER and STUNTICON BRAKE-NECK will be available exclusively through participating online retailers, such as Amazon.com, Walmart.com, Target.com, ToysRUs.com, Entertainment Earth, BigBadToyStore, Diamond Comics and HasbroToyShop.com. With these two new figures, fans are able to complete their G1-accurate SUPERION and MENASOR COMBINER figures!

Additionally, several participating online retailers will be running special promotions on TRANSFORMERS GENERATIONS: COMBINER WARS figures, providing fans with an ideal way to complete their collections. As part of MAY MAYHEM, Target.com will launch a new Collector Hub and will offer 20% off select TRANSFORMERS items starting on May 25th. Also on May 25th, ToysRUs.com will offer a “Buy More, Save More” promotion on TRANSFORMERS items. Fans should also keep an eye on the Toys R’ Us Twitter account (@ToysRUs) this week to discover the special power of VICTORION, the brand new fan-built COMBINER! Then on May 27th, Amazon.com will be running a “Day of Deals” promotion on TRANSFORMERS items.

The action continues the week of May 25th, with the start of the TRANSFORMERS HALL OF FAME vote in the TRANSFORMERS OFFICIAL APP (available for iOS and Android from transformers.com/apps). Fans will be able to vote for their favorites in three fan-nominated categories — Favorite TRANSFORMERS Character, Best COMBINER Robot and Best Musical Act Used in a TRANSFORMERS Branded Production — with the winners to be announced at BotCon, the Official TRANSFORMERS Convention, in St. Charles, Illinois from June 18-21, 2015. Then, later in May, the epic “COMBINER WARS” story that’s been running through IDW Publishing’s TRANSFORMERS comics comes to a head in TRANSFORMERS: WINDBLADE —COMBINER WARS #3.

About Hasbro, Inc.

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).