SANTA MONICA, June 2, 2016 – Best known for hs iconic role as Luke Skywalker in the original Star Wars trilogy, Mark Hamill will bring his encyclopedic knowledge of pop culture and passion for memorabilia to Comic-Con HQ, the new subscription video-on-demand (SVOD) destination that will extend the experience of San Diego Comic-Con into a year-round event.

Mark Hamill’s Pop Culture Quest, a docu-style series featuring authentic stories about passionate fans and their collections, will be hosted and produced by Hamill. Production on the series will begin in June when he returns from shooting Star Wars VIII in the U.K. The series will debut on Comic-Con HQ this fall.

Hamill has been amassing memorabilia, including comic books, toys, lunch boxes, records, puppets, original artwork, and much more since the early 1970s. Now with Pop Culture Quest, he can share his appreciation and introduce other interesting collectors and their treasures to the Comic-Con community.

“I’ve been a collector all my life,” said Hamill. “This show is a natural outgrowth of that passion. Now I have an opportunity to collect other people’s collections! I can’t wait to see what’s out there and share it with the world. Collectibles are a living history of who and what we are, so we just might learn something…but there’s no doubt we’re going to have fun!”

Seth Laderman, EVP and General Manager, Comic-Con HQ, added, “From the moment I started talking with Mark about this idea over three years ago, his enthusiasm was infectious. It had such an impact on me that after I came to Comic-Con HQ, my first call was to him and his team about how to bring this show to our community. Passion is at the heart of all of our original series, with a goal to allow innovators like Mark the opportunity to create and bring their ideas to life. We couldn’t be happier to help Mark’s show find a home.”

Hamill will once again team with his friend and Star Wars: Episode VI – Return of the Jedi producer Howard Kazanjian.  Kazanjian was Executive Producer on Raiders of the Lost Ark and served as VP at Lucasfilm during the dramatic expansion of the company in the 1980s. Producer Darren Moorman, whose film Same Kind of Different as Me will be released next year, and longtime collector and vintage show promoter Scott Kinney will round out the producing team as Executive Producers on the series.

More news about upcoming programming and partnerships for Comic-Con HQ will be announced in the coming weeks. Anyone can register now for a free extended trial on Comic-ConHQ.com via web browsers and iOS/Android devices. The paid subscription service will officially roll out this summer across more connected devices and distribution platforms such as Roku, AppleTV and Amazon’s Streaming Partners Program, with additional devices becoming available in the months to come.