The Mobile Puzzle Adventure Gallops onto all Android and iOS Mobile Devices Today

BOULDER, Colo., Oct 13, 2016 – Hasbro and Backflip Studios (DragonVale, Transformers: Earth Wars, Paper Toss) today released MY LITTLE PONY: PUZZLE PARTY, a high-definition match-3 puzzle game featuring hundreds of pony puzzle adventures and the real voices of the Mane 6 from the “My Little Pony: Friendship is Magic” television series. The game allows players to recruit all of their favorite ponies, including Twilight Sparkle, Fluttershy, Applejack, Rainbow Dash, Rarity and Pinkie Pie as they use their unique “pony power-ups” to master magical levels throughout Equestria.

“My Little Pony is a brand beloved by generations of kids and adults,” said Julian Farrior, CEO of Backflip Studios. “In partnership with Hasbro, MY LITTLE PONY: PUZZLE PARTY has been shaped into a unique and colorful game that’s fun to play and includes all of the characters, storytelling and humor that makes the franchise so special.”

MY LITTLE PONY: PUZZLE PARTY follows Backflip’s TRANSFORMERS: EARTH WARS as the studio’s second major release of 2016 to feature an iconic Hasbro brand.

“Through our strategic investment in Backflip Studios, the company continues to develop Hasbro’s brands into successful mobile games,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro.  “MY LITTLE PONY: PUZZLE PARTY harnesses the magic of My Little Pony, bringing all the excitement and fun from the ‘Friendship is Magic’ television series to a game that Pony fans and casual gamers are both going to love to play.”

MY LITTLE PONY: PUZZLE PARTY is free to download but features in-game purchases, and is available worldwide on Android and iOS. Please note that a WiFi connection is required to play.

About Backflip Studios

Backflip Studios develops and publishes absurdly fun mobile games for iOS and Android devices. The company’s portfolio of top ranked games, which include hit franchises such as Transformers: Earth Wars, DragonVale, Paper Toss, NinJump, Spellfall, PlunderNauts, and Army of Darkness Defense, have been downloaded over 350 million times and are played by more than 33 million active users per month. The company is based in Boulder, Colorado. Hasbro, Inc. (NASDAQ: HAS) has a majority ownership stake in Backflip Studios.

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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