SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced the acquisition of C’est Moi™, an innovative skincare and performance makeup brand specially formulated for kids 4 to 12 years old, to enhance JAKKS’ position as a diverse children’s consumer products company.

“JAKKS has always been a consumer products-driven company with a focus on fun lifestyle merchandise for active young consumers. Our acquisition of the C’est Moi™ skincare and performance makeup line complements our diverse portfolio, as well as expands our product offerings and distribution channels outside of the traditional toy market, while bringing innovation to new categories,” said Stephen Berman, Chairman and CEO of JAKKS.

“Growth through acquisition is part of JAKKS’ DNA. Over the years, we have acquired and internally developed and marketed products outside of the toy category including stationery, pet supplies, kids furniture, costumes and more,” said Berman.

The C’est Moi™ skincare and performance makeup lines were designed specifically to be safe and allergy-free for younger skin using kid-friendly quality natural ingredients. The specially formulated skincare line includes facial cleansers, moisturizer, sunscreen and more, all free of toxic ingredients. The performance makeup line consists of a complete palette of eye shadows, liners, powders, lip glosses, mascaras, nail polishes and more that girls love and stay fresh throughout a long day of dance performances or recitals.

The C’est Moi™ skincare line is manufactured in France, and the performance makeup is manufactured in several countries in the European Union. C’est Moi™ is currently distributed in Singapore, Dubai, Australia and Malaysia. JAKKS intends to retain members of the C’est Moi™ management team to assist JAKKS in growing the business and the planned launch of the C’est Moi™ brand globally in 2017.

According to global information company The NPD Group, the U.S. prestige beauty industry alone reached $16 billion at retail in 2015. “The purchase of C’est Moi™ represents an opportunity for JAKKS to enter one of the fastest growing segments in consumer products,” said Berman.

“Everyone at C’est Moi™ is thrilled to be joining the JAKKS family and to take the C’est Moi™ brand of skincare and performance makeup to a broader global stage,” said Jessica Tang, founder and creator of C’est Moi™. “JAKKS recognizes the importance of balancing children’s artistic dreams with the need to provide products that are appropriate to their age. Younger and younger kids today are struggling with skincare issues, and now more than ever parents are seeking products that will help their kids establish good skincare habits for healthy skin for decades to come,” said Tang.

To learn more about C’est Moi™ skincare products click here, and to learn more about C’est Moi™ performance makeup click here.

About C’est Moi™

C’est Moi™ is the pioneer one-stop brand in the kids’ cosmetics industry. Targeting kids age 4 to 12 years old, the range includes makeup, skincare and accessories. The awareness for the need for a kids’ cosmetics line sparked in 2008 when the 5-year-old daughter of the founder had a ballet recital. The little 5-year-old experienced a rash break-out after using harsh adult cosmetics for her performance and there was no skincare available on the shelves for a 5-year old to assist in before, during and after care. Thus, the birth of C’est Moi™, the solution – to address this necessity to plug the gap – thoughtful, safe yet fun range of kids’ cosmetics for parents’ peace-of-mind. For more information, please visit www.cest-moi.com and follow us on Instagram (@cestmoiforkids, @cestmoiau), Twitter (@cestmoiforkids) and Facebook (@cestmoiforkids).

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®, as well a wide range of entertainment-inspired products featuring premier licensed properties. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2016 JAKKS Pacific, Inc. All rights reserved.