February 18 – 21, 2017 – Jacob K. Javits Convention Center: Booth #645

SANTA MONICA, Calif. – February 16, 2017 – One of the leading designers and marketers of children’s toys and consumer products, JAKKS Pacific, Inc. (NASDAQ: JAKK) unveils its roster of 2017 toy and entertainment products at the American International Toy Fair in New York City.

From active play to activity toys and collectibles to hot entertainment properties JAKKS has the perfect toy for all ages.  New this year, JAKKS further pushes the boundary of active play and fun with Mighty Runner™, the innovative lead item within the new Little Mighty Gym brand designed to promote active play for kids ages 5 to 10.  Also new from JAKKS owned-intellectual properties are the Chocolate Egg Surprise Maker™ that allows kids to make their very own chocolate surprise gifts and Cuppatinis™, two-in-one transforming dolls.  Finally, fans of all ages will love new product lines of highly detailed, unique dolls and figures from entertainment-licensed properties such as DC, which will inspire young people today to embrace their inner Super Hero, and the Smurfs™, who encourages kids to find adventure in everyday activities.

“We are entering 2017 with a strong line of fun and innovative toys,” said Stephen Berman, Chairman & CEO, JAKKS Pacific.  “We will be launching several new proprietary brands such as Little Mighty Gym and Cuppatinis as well as launching licensed-products inspired by some of the most anticipated entertainment properties this year,” continued Berman.

All-New in 2017:

For Active Play:

• Mighty Runner™ is an interactive, endless runner gaming system geared to kids ages 5 to 10 that combines physical and digital play and is controlled by the kids’ feet.  The Mighty Runner™ gaming system will include a free downloadable app that is compatible with any iOS and Android device, and connects to the system through Bluetooth.  Players will be able to set up an individual profile and customize their character by selecting from thousands of combinations including gender, clothing, accessories, hair style and color, skin tones and eye color, to name a few. The first edition game will include three different worlds for kids to play:  Amazon Adventure, Zombie Dash, and Track and Field.  Each game comes with multiple levels and diverse terrain to navigate.  As players run, jump, and slide, they grab gold coins while simultaneously dodging obstacles, objects, or zombies.  When kids collect coins, new worlds open and it increases their options of what accessories they can add to their profile.

Collectible For Kids:

• Cuppatinis™ Dolls Assortment: Girls will love hosting their very own tea party with these cute 3.5-inch dolls that transform from doll to teacup with a simple flip of their skirts!     Collect all 6 dolls:  Cha Cha Chai, Carmela la Crème, Rose Hippensip, Mocha Lisa, Lola Vander and Jasmint.
• Gift ‘ems: With NEW countries, cities, and themes to choose from, kids will want to collect the all new Series Two Gift ‘ems™.  The line encompasses 90 new dolls and accessories including a scooter, speedboat, sports car, beach playset, private jet and more!
• WORLD OF NINTENDO® Figures and Plush: Highly detailed figures that are soft-to-the-touch and with up to 13 points of articulation, and embroidered, detailed plush toys which seem as though the characters have jumped off the screen. These authentic figures and plush include some of the most iconic Nintendo characters.   Each figure comes with a power-up accessory for added play and the line features many of the top characters from franchises such as Super Mario™, The Legend of Zelda™, Star Fox™, Metroid™, Donkey Kong™, Animal Crossing™, and more.

For Crafty Kids:

• Chocolate Egg Surprise Maker™: The only surprise egg maker that allows kids to make their very own chocolate surprise gifts! Easy to use, fun for the whole family and kids will love making, eating and gifting these chocolate eggs!

For DC Toy Fans:

• DC Toddler Dolls: Adorable toddler dolls each dressed in an iconic DC Super Hero outfit including, Wonder Woman, Batgirl and Supergirl – each doll has rooted hair and comes with accessories such as belts, cuffs, masks, headpieces and shoes.
• DC Super Hero Girls – Everyday Dress-Up: Girls can now master their super powers with the Everyday Dress-Up assortment. These two-piece outfits include key accessories like masks, headbands, headpieces or arm cuffs.

• DC Super Hero Girls – Wonder Woman Action Purse is the perfect accessory to get ready for action when crime arises!  This 2-n-1 action purse with built in bow and arrows is created with Wonder Woman’s iconic, red, white and blue colors and includes a detachable bow handle and 4 arrows for bow and arrow action play.

For Super Fans:

• BIG-FIGS™: BIG-FIGS action figures are an all-new BIG way to play out the excitement of your favorite brands. BIG-FIGS from JAKKS Pacific are the ultimate in action figures. Ranging in scale from 20-inches to 48-inches, these big figures are huge on fun for kids and collectors alike. The line includes some of the most popular entertainment licenses such as DC, Power Rangers, Nintendo, and more.

• Smurfs™: Highly detailed figures, playsets, and plush toys of iconic Smurf™ characters  Smurfette™, Brainy™, Clumsy™, Hefty™,  Papa Smurf™ and introducing Smurflily™.

Disney and Marvel Toys:

• Disney’s Beauty and the Beast Ballroom Belle: Belle is radiant with beauty and grace as she descends the grand staircase into the enchanted ballroom.  Ballroom Belle is a large-scale doll standing approximately 14-inches tall, and dressed in her beautiful yellow ball gown with gold details, shoes, plus her iconic “tree of life” pendant necklace, inspired by the film.
• Disney’s Elena of Avalor Action & Adventure Feature Doll: Kids can relive the story and adventure of Elena of Avalor with the new Elena of Avalor Action & Adventure Feature Doll.   With two ways to play, kids will love placing Elena’s sword in her hand for a swinging action, or placing her skirt loops in Elena’s hands to have her dance and sing “My Time” from the show!  The doll plays three songs and says more than 20 phrases!
• Disney’s Palace Pets – S.S. Pawcation Royal Yacht: The S.S. Pawcation Royal Yacht really floats and has a hot tub so the pets can have fun in the sun.  Kids can take to the seas (or the bathtub) with Otto, Ariel’s pet otter.
• Marvel’s Guardians of the Galaxy Vol. 2: XPV^® Rock N’ Roll Groot™: Kids will love to control this new remote-controlled Rock N’ Roll Groot as he dances, spins, talks and lights up!  Kids can enjoy playing with Groot in two different play modes: Manual and Listen. In Manual Mode, kids control the action with the remote, modeled after the iconic “Awesome Mix” cassette tape, while the song “Flashlight” plays. Groot can shimmy back and forth or spin around on the ground with some awesome moves. He will even spin himself back upright!  In Listen Mode, Groot will dance on his own to almost any song when placed near a speaker. There is also a button on the remote that triggers four different “I am Groot” phrases during play. The base of the unit lights up as well for a galactic dance party with Groot!

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment

DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games.  Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.© 2017 MARVEL

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California.  JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi™, a skincare and performance makeup brand.   Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children.  Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

DC SUPER HERO GIRLS and all related characters and elements © & ™ DC Comics and Warner Bros. Entertainment Inc. (s17)

All DC characters and elements © & ™ DC Comics. (s17)

©2017 JAKKS Pacific, Inc. All rights reserved.