SANTA MONICA, Calif.–(BUSINESS WIRE)–Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ: JAKK) is proud to announce the addition of Jared Wolfson as Senior Vice President, Digital Marketing & Studio JP, effective today.

In the newly created position, Jared will be responsible for developing, launching, expanding, and managing JAKKS Pacific’s portfolio of properties digital footprint, as well as spearheading Studio JP, a division dedicated to creating and developing original, multiplatform computer-generated animated content, in a joint venture with China’s Meisheng Cultural & Creative Corp.’s animation studio Rising Anime.

“As we continue to grow our digital and entertainment footprint, we are excited to welcome back talented individuals like Jared,” said Jack McGrath, Chief Operating Officer of JAKKS. “Jared’s years of experience and success in children’s entertainment will help JAKKS challenge the competitive landscape and push its boundaries in both the digital and entertainment space.”

“Rejoining the JAKKS family is a great next step in my career,” states Jared Wolfson, Senior Vice President, Digital Marketing & Studio JP. “I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated Kids and Family entertainment franchise initiatives.”

Jared Wolfson has been a leader in the Kids and Family Entertainment industry for over 15 years. He has developed, produced and distributed hundreds of hours of animated entertainment content to broadcast partners such as Disney Channel, Nickelodeon, Netflix, and has overseen the marketing and distribution of multi-billion dollar licensed consumer products businesses with major studios, networks, IP owners, and international partners including Disney, Nickelodeon, Lucas, Marvel, DC, and Sony, to name a few.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS, XPV®, Max Tow and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi, a youth skincare and makeup brand. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).