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Mattel Is Reviving Max Steel Action Figure for a New Media Age – New York Times
by Action Figures - Google News | January 28, 2013 at 12:57 am

Mattel Is Reviving Max Steel Action Figure for a New Media Age
New York Times
So when Mattel decided to revive its dormant Max Steel line of action figures in the United States, it had a rare opportunity to re-examine the old marketing strategy for the brand. In doing so, it decided this time to shift its focus to multimedia ...
Mattel Launches Entertainment Franchise Max SteelComingSoon.net

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