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From livestream charity drives to the official Esports Lounge, gamers came to play at the 50th Anniversary edition of SDCC
New York – July 25, 2019 – Nearly 750,000 viewers from various countries around the globe gathered to watch the action from the Marriott Marquis Marina San Diego last week for Greenlit Content’s SDCC Esports Lounge livestream in support of Extra Life and St. Jude’s charities. A ReKTGlobal company, Greenlit Content raised more than $20,000 for Extra Life and St. Jude’s charities through official streams, while show-goers enjoyed time behind the controls of Xbox Ones and Alienware Area 51 laptops at this unique lounge experience.
“The official Comic-Con Esports Lounge was a huge success during its inaugural year,” explained Bryan Dawson, Head of Esports for Greenlit Content. “Attendees were able to play a plethora of games on PC, Xbox One, and arcade cabinets. They also participated in daily tournaments to win prizes from Microsoft, HyperX, Team Liquid, and Arcade1up. It was a great accent on the 50th anniversary of San Diego Comic-Con.”
Over a four-day show period, more than 12,070 fans viewed and engaged in the chats daily, with voice and traditional actors, and influencers alike joining in on the fun for a total of approximately 41 hours of programmed content. At its peak, 16,000 people tuned into game streams, interviews and hot sauce challenges.
“The Esports Lounge was built for gamers by gamers,” said Liana Ruppert, Editor in Chief at Prima Games. “The vibes in the rooms were both relaxed and exciting, providing a place where the community could come together outside of the showroom floor, share what they love most about video games and give them a chance to show off those sick skills,” she continued. “It was an amazing event that showed off the strength of our community.”
Gamers Raise Money for Extra Life, St. Jude’s
The SDCC 2019 Mixer stream focused on fundraising for the Extra Life charity, an initiative that unites thousands of gamers around the world to play games in support of their local Children’s Miracle Network Hospital. The SDCC 2019 Twitch stream focused on raising money for St. Jude’s Children’s Research Hospital. State Farm also participated, donating $15,000 to benefit both charities.
“The energy, on-site and during the four days of live streaming on the official San Diego Comic-Con Mixer page, was inspiring,” said Lou Adducci, Director of Community for Extra Life at Children’s Miracle Network Hospitals. “Being able to celebrate Extra Life and Children’s Miracle Network Hospitals during the 50th anniversary of SDCC alongside Team Liquid, Mixer, State Farm, ReKTGlobal and its branches, Greenlit Content and Shacknews, was an amazing experience. Our community thrives in spaces where positivity dwells, and it was here in full force. We only see this event growing, adding to the Comic-Con experience for years to come.”
“My time at San Diego Comic-Con was one of the best experiences I could ask for,” said Mixer streamer, TheLostDrake. “Hosting the official Mixer Comic-Con Channel with GlitterXplosion and the entire team was not only a blast, but the fact that we raised a generous amount on behalf of The Children’s Miracle Network through streaming is humbling,” he continued. “My community, family and friends all came in and showed support and brought so much hype to this amazing cause, not to mention a tear to my eye, exemplifying the generosity and good we need more of in the world!”
Gaming at SDCC 2019 in the Esports Lounge
The SDCC 2019 Esports Lounge was also wildly popular. Throughout the show, the area neared max capacity with thousands of attendees taking in the live tournaments on stage, in addition to playing the Xbox One GamePass titles and Alienware PC games.
“The idea behind the Esports Lounge was to give everyday fans the ability to live the life of an esports pro for a few rounds of gaming,” said John Gaudiosi, president of Greenlit Content. “It was great to see families coming in and spending time gaming together. Parents could be seen filming their kids up on stage playing in Rocket League or Fortnite competitions while professional casters called the action.”
Following a Successful E3 2019
This all comes following an incredibly successful E3 where Greenlit Content partnered with Shacknews, which was also an official partner of the SDCC 2019 Esports Lounge. At one point during E3, 19,772 concurrent viewers tuned to their livestreams during Electronic Entertainment Expo 2019 with a daily average of 6,689 viewers. As a result, Shacknews’ streams saw more concurrent and channel views on Twitch.tv than all other streams by competing established enthusiast media outfits (IGN, Gamespot, PC Gamer, and E3 Coliseum) combined. For five days, the two media teams worked as one, covering everything from the opening of E3 to its closing moments—reaching more than 530,000 unique viewers in the process.
With a successful run at E3 2019 and now SDCC 2019, Greenlit Content has its sights next set on GameDaily Connect coming later this summer, August 27th to 29th in Anaheim, California.
Media interested in interviews and more information may contact ReKT@maxborgesagency.com.
Hi-res images can be accessed at http://bit.ly/32LNUjw
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About Greenlit Content
Greenlit is comprised of content experts that have spent decades in and around the gaming space in high level creative positions at companies like Riot Games, 2K Games, IGN, Nickelodeon, and more. Greenlit Content is the direct line between brands and the gaming audience. GLC’s custom content team cuts through the noise with video, social strategies and editorial that will resonate with the all-important gamer audience.
For more information about Greenlit Content visit www.greenlitcontent.com/
About ReKTGlobal
ReKTGlobal, Inc. is a global esports organization that bridges the gap between traditional sports and esports, providing solutions for the entire ecosystem. ReKTGlobal’s list of clients includes companies such as State Farm, Find Your Grind, NBC Sports and Madison Square Garden Networks. ReKTGlobal is also the parent company of professional esports organization, Rogue.
Media interested in interviews and more information may contact: ReKT@maxborgesagency.com.
For more information about ReKTGlobal visit www.rektglobal.com
About Children’s Miracle Network
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, and learn about your member hospital, at CMNHospitals.org and facebook.com/CMNHospitals.
About Extra Life
Extra Life is a Children’s Miracle Network Hospitals fundraising program within the gaming community. Participants fundraise year-round and pledge to game for 24 hours with one goal: to save and improve the lives of sick and injured kids. Funds raised stay local to help pediatric patients at one of 170 Children’s Miracle Network Hospitals across North America. Since 2008, Extra Life has raised more than $40 million for member hospitals. The movement, formed by gamers bonded by passion, is committed to saving and improving the lives of local kids. Play games, heal kids and join the community today at www.extra-life.org.
About St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.
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