NFL star Tom Brady is partnering with the directors of The Avengers: Infinity War and Endgame for a new Hollywood production label that will create movies, TV shows, and documentaries.

Brady is launching 199 Productions, and so far it has already signed "a slate of development projects" covering stories about sports, entertainment, and health and wellness.

The first project from 199 Productions is a documentary called Unseen Football, which will be produced by Joe and Anthony Russo, the directors of some of the biggest movies in box office history. Deadline reports that the film is Brady's "love letter" to football, and it will tackle multiple levels of the game, including high school, college, and the NFL.