Kidrobot and Chia Pet Grow Limited Edition Chia Labbits with Artist Frank Kozik

Frank Kozik, World-Renowned Artist and Kidrobot Chief Creative Officer, Introduces His Iconic Pop Art Figure Labbit to the World of Chia Pet
New York, NY – May 12th, 2020 – What happens when Frank Kozik’s iconic pop art figure the Labbit collides with the classic nostalgia of Ch-ch-ch-chia? A glazed terracotta, mustache wearing, butthole baring, cigarette smokin’, pack-Labbit, of course. Introducing the newest creation by world-renowned artist and Kidrobot Chief Creative Officer, Frank Kozik, the Chia Pet Smorkin Labbit Terracotta Art Figure. Whether it’s on your kitchen windowsill, given prominent placement on your coffee table, or on your bedroom nightstand watching you while you sleep at night, this limited edition Chia Labbit is a must-have home companion that will definitely start some conversations with guests. Plus… It’s a Chia Pet!  Apply the chia seeds (packet provided) and water and your smoking Labbit friend will be lighting up and sprouting in no time!
Each figure retails for $29.99. Three limited-edition versions are now available in the USA:

• Black Edition – Limited edition of 400.  Available for order only on Kidrobot’s website at Kidrobot.com.
• Orange Edition – Limited edition of 200.  Available for order only on Kidrobot’s website at Kidrobot.com.
• White Edition – Limited edition of 400.  Available for order at Kidrobot authorized art toy retail stores which can be found with Kidrobot’s Store Locator: https://www.kidrobot.com/apps/store-locator/

Kidrobot.com Exclusive Black Edition

Limited edition of 400

Kidrobot.com Exclusive Orange Edition

Limited edition of 200

White Edition

Limited edition of 400

About Kidrobot

Kidrobot is acknowledged worldwide as the premier creator and dealer of limited-edition art toys, signature apparel and lifestyle accessories. Kidrobot is a collective of dreamers who want to create a space where art, design and surprise meet. The element of surprise – the nod, the magic – finds its way into everything Kidrobot does, creating a point of differentiation. Kidrobot is an innovative cross between sculpture and conceptual art, offering not only a powerful medium for today’s international fashion designers, illustrators and artists, but also the creative canvas for emerging street trends and pop art. Kidrobot figures retail anywhere from $5 to $25,000, and many appreciate in value over time.

About Labbit

Labbit is a rabbit character created by famed pop artist and Kidrobot Chief Creative Officer, Frank Kozik. Labbit is an exclusive brand of Kidrobot. First featured in Kozik’s famous nineties rock poster art, the Labbit was brought to life by Kidrobot. As the story goes the character was originally supposed to be a Smoking Rabbit, but the Japanese manufacturer misprinted the packaging to say ‘Smorkin Labbit.  From then on it became known as a Labbit.  Most famous in the original smorkin’ labbit variety, Labbit can also be found sporting a handsome ‘Stache and even the occasional beard.  His shape and signature “butthole” remain the same, although his color, facial expression, the existence of a mustache or items in his mouth vary.