Nintendo's mobile titles help strengthen its IP and fan base, despite not accounting for a significant percentage of the overall business the company says. During an investor Q&A, Nintendo president Shuntaro Furukawa spoke about the impact of the company's mobile titles.

Nintendo's strategy for releasing mobile titles, like Fire Emblem Heroes, and Mario Kart Tour, is to increase the overall interest and player base for those IPs, potentially bringing more people to the console releases. Furukawa specifically cited Animal Crossing: Pocket Camp as introducing many "female consumers and U.S. consumers," to the series, who would later buy Animal Crossing: New Horizons.

Furukawa also said that sales from mobile games "do not account for a very large percentage of Nintendo's overall business," but the games do lead to the creation of more Nintendo Accounts, strengthening the business overall. A recent report suggested that Nintendo would begin winding down the release of mobile games, due to them not seeing as much growth as the Nintendo Switch.