Viewers in at least half of the United States will miss out on seeing the 30 Rock reunion on Thursday, the first new episode of the show in over seven years. More than half of the country's NBC affiliates won't show the one-hour reunion special, including station groups Gray Television, Hearst, Nexstar, Tegna, and Sinclair Broadcast Group, The Wrap reports.

The issue, according to a Vulture report, is that the new special focuses too much on promoting Peacock, the streaming service NBC is launching on Wednesday July 15. The station groups who are boycotting the special consider Peacock to be a competitor.

Featuring bits from original cast members Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, and Jack McBrayer filmed remotely during the coronavirus pandemic, the 30 Rock special will also serve to promote NBC's upcoming slate of programming. The special was produced by NBCUniversal’s marketing department.