NOW AVAILABLE ACROSS XBOX ONE, MAC AND PC; COMING SOON TO MOBILE

Quest, Stunt and Race Around in One of The Largest Drivable Maps on Roblox

EL SEGUNDO, Calif., Nov. 19, 2020 – Mattel, Inc., a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world, and Gamefam, a fully dedicated Roblox game studio, have partnered to bring the high-octane stunting, racing, and collecting action of Hot Wheels® to the Roblox platform. The new free-to-play, extreme driving game, “Hot Wheels Open World,” is now available on Roblox and accessible via Xbox One, PC, Mac and is coming soon to iOS and Android devices.

“Hot Wheels Open World” is a free-to-play, fast-paced open world driving game that immerses players within the gravity-defying, adrenaline-rushing Hot Wheels universe through the magic of Roblox. With more than 80 vehicles to earn, collect and race at launch and one of the largest drivable tracks, along with a variety of progression paths for speed racing, achievement hunters, “Hot Wheels Open World” is the ultimate Hot Wheels experience.

“We’re incredibly excited to bring Hot Wheels to life for millions of fans around the world on Roblox. The Roblox platform unlocks digital experimentation and play, which are core to the Hot Wheels brand,” said Andrew Chan, Head of Digital Gaming at Mattel. “’Hot Wheels Open World’ provides a creative sandbox for Hot Wheels gamers of all ages to play and compete online together.”

Gamefam is an innovation-driven game studio that combines the live operations best practices of mobile gaming veterans with the incredible creative talent of native Roblox developers to create the best games with the best brands. Carrying a community of over 150 million monthly active users, Roblox is a vast online platform that fosters creative, fun and immersive digital experiences to connect users from around the world. Gamefam’s collaboration with Mattel gives the Roblox and Hot Wheels communities a unique opportunity to come together through the power of play.

Head over to the Hot Wheels Gaming Channel to watch top YouTube influencers like PrestonPlayz, Tewtiy, PlayOnyx Gaming and Chrisandthemike (Chrisatm) rule the “Hot Wheels Open World’ streets in new gameplay videos uploaded weekly. For more information about “Hot Wheels Open World”, visit: https://www.roblox.com/games/5652023420/Hot-Wheels-Open-World

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About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Gamefam

Gamefam is the world’s first professionally managed, fully dedicated Roblox developer and publisher.  The innovation-driven studio combines the live operations best practices of mobile gaming veterans with the incredible creative talent of native Robloxians to create the best games with the best brands for the world’s best digital community.