Genshin Impact is popular. KFC is popular. Why not put them together? Unfortunately, the crossover event in China that resulted from that question attracted so many excited fans that it was forced to shut down over COVID-19 protocol violations.

As reported by Kotaku, Kentucky Fried Chicken in China was holding a special promotion with Genshin Impact to award special pins to customers who yelled out to employees when purchasing food.

In both the Shanhai and Hangzhou locations, the promotion had to be canceled soon after it began because of COVID-19 protocol violations. Due to the game’s huge fanbase and our collective desire to get exclusive merchandise, it’s easy to see how it could have gotten out of hand. Despite China’s relative return to normalcy--even at the virus’ starting point in Wuhan--the country is taking no chances.