Xbox Game Pass is very popular, and some believe subscription services like it will take over and dominate gaming in a similar way to what happened in the world of music, TV, and movies. Despite Microsoft's belief in Game Pass as its secret weapon and key growth driver in the future, the company doesn't want you to go to too wild for the service.

During a livestream at Gamescom on Friday, Xbox marketing boss Aaron Greenberg said he advises against naming your child "Game Pass."

"I also ask that no one name their baby Game Pass," Greenberg said.