Call of Duty: Vanguard's launch sales in the UK are down about 40% compared to last year's title, Call of Duty: Black Ops Cold War. Physical sales are down about 26% while digital sales are down 44%, although this information isn't too surprising.

This data comes from GSD as reported by Gamesindustry.biz, which places Call of Duty: Vanguard as the second biggest game launch of 2021 in the UK, right behind FIFA 22. Call of Duty: Vanguard is still expected to be the best-selling game of 2021 in the US. Despite a pretty steep decline in launch sales from last year, it seems unlikely that Call of Duty is losing its luster. World War II-based entries have historically sold less than Call of Duty games set in the modern/near-modern eras and Call of Duty: Vanguard has had a middling critical reception. Treyarch developed games, like Black Ops Cold War, have historically been the best-selling titles in the series.

Call of Duty: Vanguard also releases in a shooter-heavy Fall, with Battlefield 2042 releasing on November 19 and Halo Infinite's multiplayer beta surprise releasing today. Call of Duty: Vanguard is set to get integrated with Vanguard on December 2 with Season One.