Publisher says the "the game is the entertainment," so there is no need right now for further media extensions of the brand.

Activision has no plans to spin its billion-dollar Skylanders series into a movie or television show.

Speaking with MCV, Activision Publishing VP of consumer marketing John Coyne said "the game is the entertainment," making further media extensions unnecessary at the moment.

"In terms of a TV show or a movie, no there are not any plans," Coyne said. "We believe the game is the entertainment. You talk to kids who are real fans of the franchise, and they will be able to tell you Gill Grunt's powers, backstory, what his friends are and generally what's going on in the world of Skylanders. The same sort of things that they are able to articulate around a TV show or a movie."

More than 100 million Skylanders toys have been sold to date, generating more than a billion dollars of revenue for Activision Publishing. The next game in the series--Skylanders Swap Force--is due out later this year with all new toys.

The Skylanders series will see competition in the toys-to-life market in August, when Disney Infinity arrives. Activision Publishing is unfazed by the move, however, saying its Skylanders series will remain the top-seller.

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