Yesterday afternoon, Hasbro visited the Nasdaq MarketSite in Times Square to honor Murph who rang the closing bell alongside the NERF team! Hasbro’s Chief Purpose Officer Kathrin Belliveau began the ceremony with opening remarks about Hasbro and NERF, sharing how NERF has transformed into the active play lifestyle brand it is seen as today. Kathrin highlighted major recent launches including NERFBALL with Donald Driver, premier talent collaborations with MrBeast and Luka Dončić, the innovative NERF PRO GELFIRE MYTHIC and the NERF Action Xperience centers opening next year, along with Murph which was the centerpiece of today’s celebration.

You can view the ceremony posted on the Nasdaq Facebook and Twitter accounts.