Nikke: Goddess of Victory's new advertisement in Thailand may have hit a little too close to home for some players, prompting a backlash among the game's community.

Nikke is a free-to-play, mobile gacha shooter where players collect various scantily clad women warriors to battle against waves of enemies. The behind-the-back camera angle from which the game is played is strategically placed to give players an ideal view of each character's backside, which features generous "jiggle" physics as the women fire various weapons like machine guns and sniper rifles.

A new Thai ad (via Vice) for Nikke features a teenage player at a birthday party playing Nikke. He licks his lips and bounces up and down furiously as he watches the physics applied to the game's cast of female characters. A younger boy approaches him and brings him a birthday cake. This prompts the teen to start daydreaming about what Nikke would be like if it were real, after which a trio of Nikke cosplayers appears in front of him.