The next big thing in immersive at-home entertainment is here: an official DC-licensed “board game meets escape room” that comes to life in amazing augmented reality
LOS ANGELES, June 2, 2023 – Infinite Rabbit Holes, the team behind 2008’s award-winning The Dark Knight ARG campaign Why So Serious?, in partnership with Warner Bros. Discovery Global Consumer Products today announced the official launch of The Arkham Asylum Files:Panic in Gotham City, a first-of-its-kind game that seamlessly blends state-of-the-art AR technology with immersive storytelling. Players solve mysteries on the streets of Gotham City with DC’s Harley Quinn, Batman and The Joker. This epic new form of at-home entertainment combines the best elements of collaborative play to immerse players deep inside Batman’s universe in a way that revolutionizes game night.
The Arkham Asylum Files literally “comes to life,” overlaying digital content on physical elements using a free app on your iPhone or iPad. Hosted by The Joker, the easy to use app unlocks animated and live-action story scenes, 3D graphics, gameplay, an original score and other fun surprises. The box holds over one hundred game elements, including top secret Arkham Asylum files, classified Gotham City police evidence, custom game boards, mysterious artifacts, and collectibles. The adventure will also have expansion packs and downloadable content to extend The Arkham Asylum Files experience over time.
In Panic in Gotham City, there’s a new threat in town and it’s up to you to solve the mystery and save the day. The story unfolds over 7 action-packed chapters, which can be played separately or binged like your favorite television series in one session. Players join forces with HARLEY QUINN to unmask Gotham City’s most infamous villains by digging deep into their Arkham Asylum files. Working together with family and friends, players will build Gotham City and solve mind-bending puzzles to match wits with The Joker and unravel a brand-new, visually stunning epic story behind Arkham Asylum’s most notorious inmates.
Early reviews from players:
“Absolutely AMAZING! I loved everything – the art, the music, the story and the amazing way Gotham City comes to life through AR. My family hasn’t had this much fun playing together in such a long time.” –Dave B., Verified Reviewer
“Like nothing I’ve ever played before… the first game I’ve seen that really unlocks AR in a way that is critical to the way the game works, not just a gimmick. It really draws you into the game!” –Cricket, Verified Reviewer
“Finally! A game using technology that has me as equally engaged as my 11 year old grandson!” –MJ, Verified Reviewer
“When we set out to create The Arkham Asylum Files, we leveraged our team’s collective experience through games, theme parks and emerging technology to make a truly immersive at-home entertainment experience,” said Susan Bonds, CEO, Animal Repair Shop. “Our goal was to put audiences into the BATMAN universe to interact with characters they love that is native to this new storytelling platform. The design and high-quality production is incredible. Our team produced every aspect of the experience.”
“At our core, we’re storytellers. Our passion is creating next-level, groundbreaking ways to place audiences into exciting narratives,” said Alex Lieu, Chief Creative Officer of Animal Repair Shop. “As a huge fan of DC’s Super Heroes and pop-culture entertainment, being able to share the future of gameplay through the Batman universe has been a dream come true.”
Early investors and advisors in Infinite Rabbit Holes include John Martin, former CEO of Turner LLC and former CFO of Time Warner, and world-renowned puzzle expert and YouTuber Chris Ramsay. Chris stated “I solve games and puzzles for a living. At home experiences are the new economy and, with Infinite Rabbit Holes, the world has never experienced AR quite like this before.”
The Arkham Asylum Files: Panic in Gotham City is the first of three adventures in The Arkham Asylum series, offers hours of collaborative family fun for 1-6 players, ages 13 and up, and can be purchased HERE ($149 USD).
The Arkham Asylum Files: Panic in Gotham City EPK HERE.
Infinite Rabbit Holes comes from Animal Repair Shop — a next-generation studio creating immersive, connected, and personal experiences that merge the latest technology with fun storytelling. The creative team has a deep history in cutting-edge entertainment, recognized globally for their innovative attractions at Disney, Universal and Warner Bros. theme parks, as well as the most awarded and well-known Alternate Reality Games (ARGs) of all time: WHY SO SERIOUS? (The Dark Knight), YEAR ZERO (Nine Inch Nails), FLYNN LIVES (Tron Legacy) and PAWN TAKES PAWN (Call of Duty: Black Ops Cold War), to name a few.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP),part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
