Artificial intelligence could play a role in the future of entertainment, and this includes video games. Electronic Arts executive Laura Miele has commented on how AI could positively impact the future of games, echoing what EA CEO Andrew Wilson said earlier this year.

Miele, who has worked at EA for almost 30 years, told Bloomberg that the company has always been a "native AI entertainment company," going back to 1988's original Madden. Miele pointed out that this game used AI to program the players on the other side of the ball. But in 2023, AI is now in a "new phase," Miele said, and it could shape the future of gaming in a significant way.

"It's definitely going to optimize what we have for tools and workflows and help our developers, and players, create better experiences. It's also going to be a significant expander of content and frequency and how we show up," Miele said.