AHOY, MATEY! SUNLIGHT ENTERTAINMENT AND POCKET.WATCH EXPAND THE POPULAR BRAND, RYAN’S WORLD, WITH RYAN’S WORLD PIRATE ADVENTURES

Themed Activations Include a Treasure-Trove of Fun Through Live Action and Animated Content, a New Line of Target-Exclusive Toys, and New Mobile Gaming Integrations

LOS ANGELES – October 17, 2023 – Pocket.watch, the leading kids and family creator content and IP company, and Sunlight Entertainment, the Kaji family owned production studio, are building upon the tremendously successful Ryan’s World Pirate YouTube videos to expand the Ryan’s World brand with Ryan’s World Pirate Adventures, through new mobile game integrations, a new live action and animated content special, new live action and animated YouTube episodes, and Target-exclusive toys.

Ryan’s World Pirate Adventures unleashes a treasure trove of fun to every screen, with episodes and content specials debuting across Ryan and Friends Plus, the largest independent kids and family SVOD service, the Ryan’s World YouTube Channel, and HappyKids. In this brand new live action and animated special, Ryan’s World Pirate Adventures Trick-or-Treasure, available on Ryan and Friends Plus and HappyKids now, Ryan must answer a ghostly pirate’s riddles to get his trick-or-treating costume back. Throughout October and November, new live action and animated episodes will also debut across the Ryan’s World YouTube Channel. Ryan’s World is the favorite YouTuber for kids ages 3-9, with 60.1 Million subscribers and over 82.1 Billion lifetime views across his channels.

“Kids everywhere have already viewed Ryan’s World Pirate videos over a Billion times,” said Amanda Klecker, SVP Marketing & Franchise at pocket.watch. “We’re thrilled to expand the Ryan’s World franchise to provide kids more of the content they love, and allow them to extend the play in their own homes through immersive mobile gaming and new Target exclusive toys”

According to Circana data, Ryan’s World is the #1 Creator toy license in the last year through August 2023. In time for Ryan’s World Pirate Adventures Trick-or-Treasure special, fans can expect swashbuckling surprises at Target with the exclusive launch of Ryan’s World Pirate Adventures toys in stores and online. The range includes:

• Set sail with Cap’n Ryan and his crew with the new pirate-themed Giant Mystery Egg ($39.99)! Uncover 7 exciting pirate toys inside the iconic Ryan’s World Giant Egg, including mystery figures, Cap’n Ryan’s Barrel Boat vehicle, a fidget spinner, putty, and 3 stickers!
• Travel the high seas with Ryan and his crew with the Micro Treasure Chest ($39.99). Ryan fans have no need to plunder the enemy when they have this fully stocked treasure chest. Enjoy the adventure as the 4 micro figures take turns traveling in their vehicle. Ward off the enemy with the foam sword and protect your other treasures that include mystery sand, stickers and a Ryan’s World comic strip.
• Small in size, but big in fun, the Teeny Chest Series 2 ($9.99), includes 3 micro figures, a spinner and a sticker.

In addition to the exciting pirate-themed toys and content, all new Pirate themed integrations are now available in the TAG with Ryan mobile game, which has over 33M downloads. Updates include treasures like a Pirate Adventures welcome screen takeover, a new Cap’N Ryan character, matching costuming for the figures in the pirate products, and a new Pirate Ship vehicle, matching the mystery toy inside the the Giant Pirate Mystery Egg.

“After seeing the massive success of Ryan’s World Pirate videos on YouTube, we are looking forward to expanding our Pirate World and bringing it to more kids, especially timed to the Halloween season,” said Shion Kaji, Ryan’s father and CEO of Sunlight Entertainment. “Whether they’re adventuring along through YouTube episodes, the Pirate Adventures special, the toys or the mobile game, there is truly something exciting for every kid.”

For more information about the pocket.watch portfolio of franchises and creators and its premium slate of content, visit pocket.watch, or check out @pocketwatchHQ on Instagram, /PocketwatchHQ on Facebook, @pocketwatchhq on TikTok @pocketwatchhq, and pocketwatch-studios on LinkedIn.

About pocket.watch

Pocket.watch is the leading studio building kids and family entertainment franchises with the most popular digital creators in the world. Pocket.watch harnesses the power of audiences built on YouTube and expands them across all types of diverse kids and family platforms and experiences. The company brings kids more of what they love from these creators by producing original video and audio content, mobile games, metaverse worlds, live events and robust consumer products lines ranging from toys to toothbrushes. Key pocket.watch franchises include Ryan’s World, Love, Diana, Onyx Monster Mysteries and Toys and Colors: Kaleidoscope City.

The company’s content library, consisting of tens of thousands of kids and family videos, is distributed globally on over 40 platforms, generating hundreds of millions of hours of viewership every month. The content library comprises many seasons of the company’s breakthrough MishMash format alongside pocket.watch originals including the Emmy-nominated Ryan’s Mystery Playdate and the animated series Onyx Monster Mysteries and Love, Diana Adventures.

Founded in 2017 by Chris M. Williams (CEO), the company’s headquarters and filming studios are located in Culver City, Calif. The executive team includes studio veterans and visionaries from a mix of traditional and digital entertainment backgrounds, including Albie Hecht, David Williams and Jon Moonves.

For more information about pocket.watch, please visit pocket.watch.

About Sunlight Entertainment

Sunlight Entertainment is Ryan Kaji’s family-owned and operated production company that develops family-friendly content that is driven to help kids learn. Founded in 2017, Sunlight Entertainment was created by Ryan and his family to help streamline the workflow of one of YouTube’s largest kids’ channels, Ryan’s World. The company continues to grow and currently manages ten YouTube channels: Ryan’s World, Ryan’s World Español, Ryan’s World in Japanese, EK Doodles, Ryan’s Family Review, Vtubers, Combo Panda, Gus the Gummy Gator, The Studio Space and the Stick with Kaji – Podcast. Sunlight Entertainment employs a 30-person team of videographers, editors, animators, writers and voice actors to help produce live action and animated content — releasing about 25 videos a week. Currently, Ryan’s World has rapidly evolved from a toy review YouTube channel to a global kids play and entertainment brand through digital and broadcast entertainment, toys, and consumer products.