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Unleash the Cuteness with Animal Planet’s Puppy Bowl Products on the WB Shop for the First Time
New and Exclusive Krypto & Superman Apparel to Support Best Friends Animal Society
Get ready for the ultimate puppy playdate! For the first time, Warner Bros. Discovery Consumer Products (WBDCP) will launch Animal Planet’s Puppy Bowl Collection on the WB Shop. The limited-edition apparel and accessories are designed to bring the joy and spirit of Puppy Bowl into your home and mark the 20th anniversary of the beloved show that has become a pop culture icon for Superbowl weekend. Puppy Bowl 2024 features more puppies than ever before with an impressive 131 puppy players from 73 shelters and rescue groups across 36 states and territories.
Also, in celebration of Puppy Bowl XX, Warner Bros. Discovery has partnered with Best Friends Animal Society, a leading national animal welfare organization dedicated to ending the killing of cats and dogs in America’s shelters by 2025, to help adoptable animals find their loving homes. Warner Bros. Discovery will match donations to cover adoption fees at Best Friends Pet Lifesaving Centers from February 7-14. In addition, 150 shelters and rescue groups nationwide have agreed to waive their adoption fees in celebration of Puppy Bowl.
Embrace the spirit of Puppy Bowl and become part of the ultimate fan club with the first-ever Animal Planet’s Puppy Bowl Collection, featuring the following exclusive and limited edition items at the WB Shop:
 
Exclusive Krypto & Superman x Best Friends Hoodie and T-Shirt – Introducing our exclusive Krypto & Superman x Best Friends Hoodie and T-Shirt featuring the heroic duo of Superman and his loyal canine Krypto with “Not All Heroes Wear Capes” on the front and the logo and the mission of Best Friends on the back.
**Best Friends Animal Society will not directly receive any portion of the proceeds or profits from the sale of co-branded products. No portion of the purchase price is tax-deductible. Best Friends Animal Society does not endorse any brand, product, company, or service. For more information about Best Friends Animal Society, visit bestfriends.org.
 
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Puppy Bowl Trainer Hoodie and Training Dog Shirt – This cozy Trainer Hoodie is designed with both comfort and style in mind. Coordinate with your four-legged companion and share the love for the cutest sporting event of the year with the Training Dog Shirt (Hoodie, $54.95 and Dog Shirt, $29.95).
   
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Puppy Bowl Pet Bowl, Team Ruff and Team Fluff Collar and Bandanas – Enhance your furry friend’s dining experience with this stainless steel bowl with Team Fluff and Team Ruff colors ($48.95). Have your pup show their allegiance to their favorite teams with the Team Ruff and Team Fluff dog collar and bandanas (Dog Collar, $16.95-$17.95 and Bandana, $18.95-$22.95 each).
 
 
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Puppy Bowl Cheer Squad T-Shirt, Cheer Squad Dog Shirt and Team Ruff T-Shirt – Get ready with your pup and join the cheer squad with the new matching shirts (T-Shirt, $24.95 and Dog Shirt, $29.95). Add a touch of puppy excitement and proudly show support with this Team Ruff T-Shirt ($35.95).
 
Puppy Bowl airs on Sunday, February 11, 2024 at 2PM ET / 11AM PT and will be simulcast across Animal Planet, Discovery, TBS, truTV, Max and discovery+. Products are available now on the WB Shop.
About Animal Planet
Animal Planet is dedicated to creating high quality content with global appeal delivering on its mission to keep the childhood joy and wonder of animals alive by bringing people up close in every way. Animal Planet combines content that explores the undeniable bonds forged between animals and humans, optimized across all screens around the world. For more information, please visit www.animalplanet.com.
About Warner Bros. Discovery Global Consumer Products (WBDGCP)
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters in 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 378,000. Best Friends runs lifesaving programs across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 4,400 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit bestfriends.org.
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