Disney Consumer Products and Lucasfilm announced today the “March to May the 4th,” a global consumer products campaign themed to the villains of the Star Wars galaxy with an iconic takeover of Empire State Building where Star Wars actor Hayden Christensen participated in a masterful tower lighting ceremony and exciting new products were revealed.

Hayden Christensen Lights the Empire State Building Ahead of Dynamic Light Show to Celebrate STAR WARS-Themed Takeover

NEW YORK, NEW YORK – MARCH 21: <> attends the Empire State Building Lucasfilm Photo Opps at The Empire State Building on March 21, 2024 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Empire State Realty Trust)

Tonight, March 21 at 8 p.m., the Empire State Building will shine in a dynamic light show as part of a STAR WARS-themed takeover at the building to celebrate the “March to May the 4^th” campaign, in collaboration with Disney Consumer Products and Lucasfilm.

Earlier today, the Empire State Building hosted a lighting ceremony with STAR WARS actor Hayden Christensen, who flipped the famous light switch. After the ceremony, Christensen toured the Observatory Experience — which was recently named the #1 attraction in the U.S. in Tripadvisor’s 2023 Travelers’ Choice “Best of the Best” for the second consecutive year – and posed for photos on the building’s 86^th Floor and 102^nd Floor Observatories.

Disney Consumer Products and Lucasfilm have taken over the Empire State Building to kick off their “March to May the 4^th” campaign. The takeover includes a STAR WARS-themed, villains-focused Fifth Avenue window exhibition; a themed photo opportunity with Funko on the iconic 86^th Floor Observatory; a LEGO STAR WARS exhibit for Observatory guests, an immersive fan experience from Hasbro and Amazon; and a dynamic light show this evening sure to wow onlookers. Observatory hosts and staff will carry lightsabers and costumed characters are expected to visit throughout the day.

More information about the Empire State Building’s tower lights can be found online, or text CONNECT to 274-16 for real time updates.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

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About the Empire State Building 
The Empire State Building, the “World’s Most Famous Building,” owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102^nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86^th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building’s iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and was declared “America’s Favorite Building” by the American Institute of Architects, the world’s most popular travel destination by Uber, the #1 attraction in the US for the second year in a row in Tripadvisor’s 2023 Travelers’ Choice Awards: Best of the Best, and the #1 New York City attraction in Lonely Planet’s Ultimate Travel List.

Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit esbnyc.com or follow the building’s Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.