Launching this Summer, Players Can Immerse in the Thrills of the Fan-Favorite Franchise

PLANTATION, Fla.–(BUSINESS WIRE)–Jazwares, a leading global toy company along with their renowned game studio, today announced their collaboration with Sony Pictures Consumer Products, one of the world’s leading producers of premium entertainment content, to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform.

Set to launch this summer timed to the season six release of Cobra Kai on Netflix, Cobra Kai: Karate Legends on Roblox lets players build and level up their own dojo and train to be the best karate sensei. The first five seasons of Cobra Kai are now streaming with the series returning for a sixth and final season with fifteen episodes across three parts. Part 1 premieres on July 18, only on Netflix. Players can explore a large open map set in Cobra Kai’s world of the San Fernando Valley, complete missions to recruit characters from the show to join their dojo, learn epic karate moves, challenge players in tournaments, and so much more.

“Jazwares Game Studio has a proven track record of bringing some of the world’s biggest entertainment franchises to life on Roblox, producing hit games played by tens of millions of fans worldwide and we’re thrilled Cobra Kai: Karate Legends is joining the ranks,” said Judd Karofsky, Executive Vice President at Jazwares. “We are huge Cobra Kai fans so we’ve been laser focused on developing an authentic experience with Sony Pictures Consumer Products that captures the heart pounding action of the series and the epic martial arts moves of the characters we know players are going to love.”

Developed by the Jazwares Game Studio, known for their commitment to imaginative play and innovative gaming experiences, Cobra Kai: Karate Legends will also give players the ability to purchase virtual merchandise to dress and style their Roblox avatars. Players can expect a new level of excitement and engagement as they delve into this captivating world. And for even more expanded play, the Cobra Kai Johnny Lawrence figure is available for a limited time only in Target stores nationwide and includes an exclusive virtual code to redeem a virtual item.

“We’re looking forward to working with Jazwares Game Studio to bring the Cobra Kai universe to a new generation of fans,” said Stacey Kerr, SVP, Worldwide Licensing, Sony Pictures Entertainment. “This collaboration with Jazwares helps us deliver an immersive gaming experience to players that is sure to get fans of the show excited for the next season.”

About Jazwares

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Hello Kitty, Star Wars, Disney, BumBumz, and Adopt Me. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

About Sony Pictures Consumer Products

Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html

About Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

About Cobra Kai

Cobra Kai takes place over 30 years after the events of the 1984 All Valley Karate Tournament with the continuation of the inescapable conflict between Daniel LaRusso (Ralph Macchio) and Johnny Lawrence (William Zabka). The series is written and executive produced by Josh Heald, Jon Hurwitz and Hayden Schlossberg via their production company, Counterbalance Entertainment. Will Smith, James Lassiter and Caleeb Pinkett executive produce for Westbrook Studios along with Susan Ekins in association with Sony Pictures Television. Ralph Macchio and William Zabka also serve as executive producers. The first five seasons of Cobra Kai are now streaming with the series returning for a sixth and final season with fifteen episodes across three parts. Part 1 premieres on July 18, only on Netflix.