THE GAMES ARE ABOUT TO BEGIN
SQUID GAME SEASON 2 COMES TO LIFE WITH ALL NEW LIFESTYLE PRODUCTS, BRAND COLLABS, EXPERIENCES AND PARTNERSHIPS AS THE CULTURAL PHENOMENON RETURNS DECEMBER 26
– Announcing New Products from Puma, Olive Young, CJ CheilJedang bibigo, About You and more
– Brands Getting in the Game include Johnnie Walker, Domino’s, Call of Duty and more
– Fans Are Invited to Compete For a Chance to Attend Exclusive Screenings at Squid Game Immersive Events Around the World
By Josh Simon, Vice President of Consumer Products, Netflix.
Prepare for the next round. With the highly anticipated premiere of Squid Game Season 2 on December 26, we are announcing exciting new product collaborations with leading brands that capture the unique and iconic Squid Game world, allowing fans to experience the thrilling story beyond the screen. Today we unveiled new Squid Game collections including Puma bringing Squid Game’s iconic uniforms to life; About You debuting laid-back streetwear; South Korea’s Olive Young introducing exclusive skincare and cosmetics; and CJ CheilJedang bibigo offering authentic South Korean flavors to fans worldwide.
Bringing Season 2 to life through new lifestyle products, in-person experiences and more has been just as exciting as watching Squid Game for the first time. Whether fans are zipping up a Puma tracksuit, snacking on some Gimbap or cueing for a chance to face-off against Young-hee in a game of Red Light Green Light, we want to give them the opportunity to step back into the game in ways that are just as exciting off-screen as they are on-screen.
Recently launched product offerings from Crocs, Shinsegae, GS25, Vandy the Pink and limited edition collectibles from Kakao Friends, Lucie Kaas, POPMART are also now available for fans around the world to enjoy as brand partnerships with the likes of Johnnie Walker, Domino’s, Call of Duty, Dos Equis XX, Carl’s Jr. and more begin to roll out this month.
At Squid Game: The Experience, fans can compete and have fun playing games inspired by the iconic series; the global activation is now open in New York City and Madrid and coming to Seoul and Sydney soon. And they can put their skills to the test with the official multiplayer video game Squid Game: Unleashed which is now open for pre-registration and launches on December 17.
Fans around the globe are suiting up in Puma track suits to immerse themselves in the Squid Game universe. On December 1, in front of Les Champs-Elysées in Paris, France, fans participated in the biggest Red Light, Green Light game ever played; on December 9, Seoul, Korea will host the world premiere of Season 2; and on December 12 in Los Angeles fans will run a 4.56K race to compete for a seat at the US premiere of Squid Game Season 2 with Director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun and more. The events will feature Squid Game merchandise and brand partners organically integrated into the interactive experiences. Fans can learn more and sign up for the LA event at SquidGame456KRun.com.
It took 12 years to bring Squid Game Season 1 to life, but only 12 days for it to skyrocket to Netflix’s most popular series ever, amassing over 330M views to date. Now with Season 2, fans are invited to jump back into this exhilarating game once more. Read on for more on the exciting new product collections below.
COLLECT TO SURVIVE: MUST-HAVE SQUID GAME COLLECTIBLES FOR EVERY PLAYER
Limited Edition and Exclusive Collectibles
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DISPLATE (EUROPE, AVAILABLE GLOBALLY)
The leading marketplace for one-of-a-kind metal posters has unveiled new Squid Game metal art designs. Created in partnership with Korean artist Quenzy, these designs bring the Squid Game arena off the screen and directly into your living room. Featuring bold and colorful aesthetics, the three design collections capture the tension and dark playfulness of the Squid Game universe. These stunning designs, also available in Textra finish, are now available globally at displate.com, with prices starting at $44 USD.
KAKAO FRIENDS (SOUTH KOREA, AVAILABLE GLOBALLY)
Kakao Friends, South Korea’s beloved characters based on KakaoTalk emoticons, is launching a Squid Game-inspired collection featuring Choonsik versions of the Pink Guard, Young-Hee and Player 456. The collection includes basic plushies, cushions, tote bags, pouches, bag accessories, key rings, t-shirts, socks, and blankets. A special highlight is the Choonsik plush toy, which comes with detachable hair, training suit, and Young-Hee outfit. The collection will be available starting December 27 on store.kakao.com ranging from $12 to $21 USD.
LUCIE KAAS (EUROPE, AVAILABLE GLOBALLY)
Lucie Kaas, known for their crafted wooden figures, has launched a Squid Game 3-piece figurine collection. Lucie Kaas x Squid Game dolls are available now globally at Luciekaas.com with prices starting at $69 USD.
MATTEL (AVAILABLE GLOBALLY)
Fans of the Squid Game television series won’t have to battle each other to get their hands on the special edition Little People Collector  Squid Game figure set and Monster High Skullector Squid Game Young-Hee Doll (both ages 17+). Prices start at $25 and are now available globally at MattelCreations.com.
POP MART (AVAILABLE GLOBALLY)
POP MART, a leader in art toys and collectibles, is set to release exclusive designs that blend iconic and popular elements from the world of Squid Game. These limited-edition items will be available globally starting December 20 through Popmart.com and select stores in specific regions.
Fans looking to add additional Squid Game items to their collections can do so with Squid Game-inspired phone cases from Hong Kong’s CASETIFY in Asia; branded lighters from BIC and LAVITAN multi-vitamins in Latin America
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EXCITING NEW PRODUCT COLLECTIONS
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PUMA (AVAILABLE GLOBALLY)
Puma, one of the largest sportswear companies, brings Squid Game’s iconic uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in Season 2. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series. Apparel will be available at Puma stores, Puma.com and select sports retailers beginning December 12 with prices starting at $42.46 USD. [ Download Images]
OLIVE YOUNG (SOUTH KOREA, AVAILABLE GLOBALLY)
OLIVE YOUNG, South Korea’s leading health and beauty retailer, is launching an exclusive skincare and color cosmetics collection featuring a thrilling 12-product lineup inspired by Squid Game Season 2. The collection includes the BRINGGREEN Zinc Teca Blemish Serum with limited-edition packaging and the WAKEMAKE Young-Hee Soft Blurring Eye Palette featuring Young-Hee. Products will be available through OLIVE YOUNG stores, Amazon, and online and offline retail channels across nine countries. [Download Images]
CJ CheilJedang bibigo (SOUTH KOREA, AVAILABLE IN THE US, ASIA & OCEANIA & EUROPE)
CJ CheilJedang bibigo, South Korea’s leading food brand, is launching a limited-edition collaboration featuring a range of K-foods such as Mandu, Steamed Dumplings, Bung O’ Pang (Fish-shaped Waffles), Rice Balls, Gimbap, Tteokbokki, Fried Squid, and Seasoned Seaweed, all adorned with iconography from the series. The limited-edition series is available at grocery and retail locations in South Korea, the United States, the United Kingdom, France, the Netherlands, Australia, Japan, Vietnam, Thailand, Singapore, the Philippines, Sweden, Korea and Taiwan with snacks ranging from $4.99 USD to $7.49. [Download Images]
ABOUT YOU (EUROPE, AVAILABLE GLOBALLY)
One of Europe’s largest online fashion marketplace will debut a collection of laid-back Y2K streetwear fused with dark grunge and tech-inspired vibes influenced by Squid Game season 2 for fans who want to add a bold edge to their look. The collection will be available exclusively on Aboutyou.com starting December 13, with prices ranging from €25.90 to €89.90. [ Download Images]
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GEAR UP AND GET READY TO PLAY
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In addition to the newly announced collaboration with PUMA and About You, fans can also bring Squid Game to their holiday attire and beyond with the apparel products below.
CROCS (US, AVAILABLE GLOBALLY)
Gear up for the game with top footwear brand Crocs and their Squid Game Classic Clog. This killer style features an all-over green tracksuit print, with iconography details from the series. Squid Game logos punctuate the rivets, with the player ID “456” attached to the ankle strap. This daring style takes it a step further with six exclusive Jibbitz featuring Young-hee, dalgona cookie, Pink Soldier mask, and more themed charms. Available on Crocs.com and select Crocs stores worldwide starting December 9 for $69.99 USD. [ Download image]
South Korean department store Shinsegae is launching a line of over 100 Squid Game-inspired items available at five key branch stores. Featuring the highly anticipated limited merchandise including Malbon Golf sports apparel and accessories, Row Row backpacks, Birthday Suit apparel, and exciting offerings from popular brands like Bicycle Card Korea, Brownbreath, and Sunday Morning Plate. Launching December 20 with fun-filled pop-up stores at Gangnam, Main (Myeongdong) and Centum city (Busan) branches, prices ranging from $2 – $615 USD. [ Download Image]
ADDITIONAL APPAREL COLLABORATIONS
In addition fans can pick up Squid Game-themed apparel this December in Mexico’s biggest department store across 124 LIVERPOOL locations in Latin America with prices starting at $13.95 USD and Spanish clothing and accessories retailer PULL & BEAR will release their five-piece apparel collection online available worldwide with prices starting at €17.99.
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TASTE THE THRILL: INDULGE IN SQUID GAME TREATS & DRINKS
Food & Beverage Collaborations
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JOHNNIE WALKER (US, EUROPE & ASIA)
Zip up your tracksuit, you’ve been recruited — Johnnie Walker has officially entered the game. The world’s best-selling Scotch whisky brand has unveiled a limited-edition bottle design of Black Label, with numbers ranging from 001-456 paying homage to the players in the series. Grab a bottle and toast the premiere with Johnnie Walker’s Squid Game 456 Whisky Highball Cocktail recipe here. Available for fans and consumers 21+, for a limited time only on johnniewalker.com for $29.99 USD. [ Download Assets]
Jack Link’s, the global leader in meat snacks, is launching a new limited-edition jerky flavor, “Red Light Green Light,” a tribute to the sweet and spicy Korean flavors. Jack Link’s will also be releasing limited-edition packaging versions of their Teriyaki and Original flavors. Now available at jacklinks.com starting at $4.94 USD. [ Download Image]
South Korea’s leading convenience store GS25, with over 18,000 locations, and the top supermarket GS Supermarket, with more than 500 stores, are launching over 40 Squid Game-inspired products! These include frozen foods, beverages, and K-snacks such as Young-Hee’s Favorite Squid and Piggy Bank Chocolate. You can also find a variety of games straight from Squid Game Season 2. The collection also includes stickers, stationery, key rings, hot packs, soju glasses, Squid Game transit cards, and more! Products are now available at GS25 and GS Supermarket in Korea, with prices ranging from $1 to $58 USD. [Download Image]
JINRO (SOUTH KOREA, JAPAN, AUSTRALIA & MEXICO)
JINRO (Korean name ‘Chamisul’), South Korea’s leading soju brand, will unveil its first-ever collaboration product: the Chamisul Fresh Squid Game Edition. Available in limited quantities, the unique packaging features three distinct label designs inspired by Squid Game, highlighting iconic characters such as Younghee, the Pink Guard, and the Front Man, making it a must-have for fans of the series. Available beginning December 9 at restaurants and retail outlets across Korea, Australia, Mexico and Japan. [ Download image]
CARL’S JR. (LATIN AMERICA)
American fast food restaurant chain Carl’s Jr is launching a Young Hee chicken burger and Young Hee Chicken Sandwich combo, with collectible cups to celebrate Squid Game Season 2 across Latin America beginning December 15.
DOS EQUIS XX LAGER (LATIN AMERICA)
Heineken’s Dos Equis XX Lager is launching two Squid Game-themed limited edition cans available at retailers across Latin America.
ADDITIONAL FOOD & BEVERAGE COLLABORATIONS
Fans around the world can also experience Squid Game-themed confectionary delights with Italian cereal brand YUMMER’s cereals and sweets in Italy and Poland; PIZZATAINMENT’s “006 Cheese” pizza in Germany and Austria; a holiday advent calendar of chocolates from CEREALITALIA in Italy; SUSHI ITTO sushi in Latin America; BEST CEREAL honeycomb crisp flavour inspired by infamous Dalgona Cookie in the UK; Smith’s Front Man’s Fried Chicken potato chips in Australia and Bluebird potato chips in New Zealand; coffee mugs from Italian brand BIALETTI around the globe; and “Emergency Pizza” from DOMINO’S, the largest pizza chain in the United States.
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PLAYER ESSENTIALS: EXCLUSIVES STRAIGHT FROM THE NETFLIX SHOP
Something for Every Squid Game Fan
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VandyThePink, established by Virginia-based, South Korean-born designer Junghoon Son, is a creative expression of the designer’s personal experiences — often concealing himself and letting his work speak for itself. In his latest collaboration with Netflix for Squid Game, he brings a fresh twist to the apparel designs, set to release alongside the highly anticipated second season of the iconic Korean series. The collection will be available beginning December 10 at Netflix.shop with prices starting at $36.95. [ Download Images]
SQUID GAME UGLY HOLIDAY SWEATER (US)
Suit up for a holiday season like no other with the Squid Game 2024 Holiday Knit Sweater — featuring a knit image of Young-Hee. Now available at the Netflix.shop for $64.95 USD.
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ABOUT SQUID GAME SEASON 2 (SYNOPSIS):
Three years after winning Squid Game, Player 456 remains determined to find the people behind the game and put an end to their vicious sport. Using this fortune to fund his search, Gi-hun starts with the most obvious of places: look for the man in a sharp suit playing ddakji in the subway. But when his efforts finally yield results, the path toward taking down the organization proves to be deadlier than he imagined: to end the game, he needs to re-enter it. Director Hwang Dong-hyuk, who made history at the 74th Primetime Emmys® becoming the first Asian to win Outstanding Directing for a Drama Series, once again helms the series as director, writer, and producer. Lee Jung-jae, Lee Byung-hun, Wi Ha-jun, and Gong Yoo reprise their roles from Season 1 with an impeccable list of new cast members including Yim Si-wan, Kang Ha-neul, Park Gyu-young, Lee Jin-uk, Park Sung-hoon, Yang Dong-geun, Kang Ae-sim, Lee David, Choi Seung-hyun, Roh Jae-won, Jo Yu-ri, and Won Ji-an rounding out the ensemble of colorful characters in the new season.
ABOUT THE SQUID GAME UNIVERSE:
Created by Hwang Dong-hyuk, Squid Game premiered in 2021 and quickly became Netflix’s most popular series ever. This global sensation boosted interest in K-content, iconic moments went viral, Vans slip-on sneakers sales increased 8,000%, and Halloween costumes sold out around the world, solidifying its place in pop culture. The series made Emmy history with first-ever wins for a non-English language series. Following this success, Netflix debuted Squid Game: The Challenge, the Emmy nominated and BAFTA winning reality series that also topped the Netflix Global Top 10. The franchise continues to expand with Squid Game: The Experience, a touring activation where fans can play series-inspired games; Squid Game: Virtuals, a Webby-winning VR adventure; and in 2024, a multiplayer video game Squid Game: Unleashed. Squid Game season 1 is now on Netflix, with season 2 debuting on December 26 and the third and final season arriving in 2025.
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