Pop Culture Insider » Action Play Boys Brand Max Steel™ Debuts as Mattel’s Newest Franchise – Action Figure Insider

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Action Play Boys Brand Max Steel™ Debuts as Mattel’s Newest Franchise – Action Figure Insider
by Action Figures - Google News | February 8, 2013 at 4:15 pm

Wall Street Journal

Action Play Boys Brand Max Steel™ Debuts as Mattel's Newest Franchise
Action Figure Insider
Supporting the property, Mattel will unveil a diverse toy portfolio including action-figures, vehicles and role play items as well as soon to be announced publishing, enabling boys to connect with the new brand, each in their own way. The Max Steel ...
Mattel gets more interactive at Toy FairKidscreen

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