More toy and animation plans to be revealed at panel

New York, N.Y. (July 17, 2024): Captain Action, The Original Superhero Action Figure ^TM and Dr. Evil , The Original Evil Action Figure ^TM known for their transformative abilities, are building on last year’s announcements. LBO, Let’s Be Onyx, a cutting-edge manufacturer of designer collectibles comprised of seasoned industry creatives has been granted the licensing rights by Captain Action Enterprises, LLC to produce groundbreaking and reimagined, high-end 1/6 scale action figures and collectibles for the Captain Action property.

LBO will be exhibiting (booth #2549) the latest designs, including a new character that opens new licensing possibilities. LBO Collective and Atomic Toybox (booth #3921) will be selling Captain Action Merchandise and collectibles, as well as accepting pre-orders for upcoming collectibles.

“We are excited to invite fans into what we have been developing and how we can build the future of Captain Action together,” said Steve Forde, GoHero / LBO cofounder.

The Captain Action Panel will focus on animation but is expected to reveal new merchandise too.

Translating Toys: From Toys to Animation Just how do toys, or any ideas, make it into the world of animation? Following on the heels of last year’s Captain Action Classic Collection, this year the team, with special guests Flint Dille (GI Joe, Transformers), Michael Polis (Yo Gabba Gabba, Captain Action), Steve Forde (Go Hero), Acori Honzo (LBO) and Joe Ahearn (Captain Action), looks to the future with a major announcement, and offers experiences that can also be used as a primer or template for other IPs looking to launch animation in today’s competitive marketplace.  Moderated by Ed Catto (Captain Action).

This panel will be held Friday, July 26 from 7 to 8 pm in Room 23ABC at the convention center.

“Translating toys into animation is a fascinating journey that combines creativity, strategy, and a deep understanding of both mediums. I’m excited to join this panel and share insights from my experiences with GI Joe and Transformers.”, said Flint Dille.

LBO will also unveil their plans for Captain Action figures, uniform sets and co-licensing. This rebranding will infuse the Captain Action universe with a touch of the unexpected, creating a diverse and captivating world that seamlessly blends tradition with innovation.

About Captain Action Enterprises

Captain Action, The Original Superhero Action Figure, is an iconic superhero action figure that first hit the market in 1966. With the power to transform into other superheroes, Captain Action captivated the imaginations of fans worldwide. Over the years, the brand has evolved, introducing new characters, vehicles, publishing, and collectibles that have become cherished items among collectors and enthusiasts. Captain Action, Dr. Evil, Action Boy, Khem, Lady Action, and a host of other characters are all registered trademarks of Captain Action Enterprises, LLC.

For more information about the Captain Action rebranding project and to stay up to date with the latest news, visit www.captainaction.com and follow Captain Action on https://www.instagram.com/captainaction66/, https://www.facebook.com .

About LBO:

LBO is a renowned think tank consisting of industry experts and creative visionaries who specialize in revitalizing iconic brands. With a passion for innovation and a deep understanding of consumer trends, LBO aims to redefine the Captain Action experien