As we continue to celebrate our 35th anniversary, we’re thrilled to introduce you to one of the creative minds who brings the #TRANSFORMERS franchise to life. See how Hasbro senior designer John is #MORETHANMEETSTHEEYE.

You can catch a look at the video on Facebook and Instagram.

More than Meets the Eye has been the call to action at the core of the TRANSFORMERS brand for over 35 years and is reinforced across all elements of the franchise. What makes a person More than Meets the Eye could be a hidden talent, a charitable action or something that celebrates individuality. Anything that embodies the notion that individuals have the strength to become something MORE than what others expect.

Join in our celebration by sharing how you’re #MORETHANMEETSTHEEYE and be sure to tag TRANSFORMERS for a chance to be shared!