The team working on Amazon's Lord of the Rings MMO is "still trying to find the hook" for what the game will be, according to comments Amazon Games CEO Christoph Hartmann made in a recent interview.

Amazon Games announced it would make a new Lord of the Rings MMO last year in a deal with the Embracer Group. The announcement followed a previous deal between Amazon and Chinese company Leyou to make an MMO out of J.R.R Tolkein's signature work. Leyou was later acquired by Tencent and the project was canceled, only for the rights to later revert back to Middle-Earth Enterprises and ultimately find a home with the Embracer Group.

While the game was announced last year, Hartmann in an new interview with IGN said the game is still in early development. As such, the team is still trying to find an angle to make the project stand out from what's come before.