ROVIO ENTERTAINMENT AND LUCASFILM LTD. ANNOUNCE THE LAUNCH OF AN ALL-NEW VERSION OF THE WILDLY POPULAR ANGRY BIRDS CHARACTERS SET AGAINST THE BACKDROP OF ‘A GALAXY FAR, FAR AWAY’
Game and Merchandise Available Globally November 8
NEW YORK – (October 8, 2012) –Rovio Entertainment and Lucasfilm Ltd. announced today a new blockbuster entertainment franchise collaboration; Angry Birds Star Wars. Launching worldwide on November 8, the unique partnership will combine all the fun of the classic Angry Birds and Angry Birds Space with the characters, stories and settings of the epic space fantasy, Star Wars.
From the deserts of Tatooine to the depths of the Death Star – the game and merchandise will feature the Angry Birds characters starring as the iconic heroes of the beloved Saga.
“This is the best Angry Birds game we’ve ever done. It’s the best parts of Angry Birds with all new cutting-edge gameplay set in a galaxy far, far away,” said Peter Vesterbacka, the Mighty Eagle and CMO of Rovio. “As a big Star Wars fan myself, I’m really excited about this new universe. The Force is definitely strong with this one.”
In addition to the game, this fall will also see the unveiling of a massive retail launch for Angry Birds Star Wars. Merchandise ranging from Halloween costumes and apparel to action figures and collectible plush toys will be available at select retailers, starting October 28.
“Both Star Wars and Angry Birds share the instant and irresistible appeal of hands-on fun,” said Colum Slevin, Vice President, Head of Studio Operations for Lucasfilm Ltd. “People seem to instinctively know what to do when handed a lightsaber or a bird in a slingshot, so this is a natural combination.”
In the coming weeks, fans can expect additional new videos, characters, and much more exciting content to be revealed.
The game will be available on iOS, Android, Amazon Kindle Fire, Mac, PC, Windows Phone and Windows 8.
Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com
About Lucasfilm Ltd.
Lucasfilm Ltd. is one of the world’s leading film and entertainment companies. Founded by George Lucas in 1971, it is a privately held, fully-integrated entertainment company. In addition to its motion-picture and television production operations, the company’s global activities include Industrial Light & Magic and Skywalker Sound, serving the digital needs of the entertainment industry for visual-effects and audio post-production; LucasArts, a leading developer and publisher of interactive entertainment software worldwide; Lucas Licensing, which manages the global merchandising activities for Lucasfilm’s entertainment properties; Lucasfilm Animation, which is currently producing content for film and television, including Star Wars: The Clone Wars, a CG-animated half-hour television series; and Lucas Online creates Internet-based content for Lucasfilm’s entertainment properties and businesses. Additionally, Lucasfilm Singapore, produces digital animated content for film and television, as well as visual effects for feature films and multi-platform games. Lucasfilm’s motion-picture productions include three of the 20 biggest box-office hits of all time and have received 19 Oscars and more than 60 Academy Award nominations. Lucasfilm’s television projects have won 12 Emmy Awards. Lucasfilm Ltd. Is headquartered in San Francisco, Calif.
