Animal Crossing: New Horizons players dominated Tumblr in 2020. The small-town-with-animals simulator topped the video game and overall list of trendiest topics, beating out every other topic on the website.
Fans of the series have flooded Tumblr with original artwork, memes, and posts about their favorite villagers. Some have used the platform to expand on the relationships of their favorite in-game characters, like Flick and CJ. Others have made simple jokes about memorable in-game moments.
Raymond, Marshal, Poppy, and Fauna came in as the most popular Animal Crossing villagers while Tom Nook, everyone's favorite tanuki landlord, was the third most popular video game character. He was more popular than Cloud Strife, Arthur Morgan, and Link on Tumblr.