October 24^th, 2024 – In celebration of the Barbie^® brand’s 65^th anniversary, Mattel today announces the launch of a special-edition book, ‘My Barbie Story’ featuring heartfelt narratives from inspiring friends of the brand about what Barbie has meant to them over the years. This unique collection of 108 stories and pictures from well-known names, fans and collectors, will be available to buy today with all proceeds supporting UN Women UK as part of the Barbie Dream Gap Project’s initiative to level the playing field for girls.

Since 1959, Barbie has stood as a symbol of empowerment, imagination, and limitless possibilities. From childhood adventures to moments of self-discovery, Barbie has inspired and helped shape the lives of many. To honour this legacy, the ‘My Barbie Story’ book invited friends from around the world to look back and share their own Barbie stories.

‘My Barbie Story’ includes personal anecdotes from beloved celebrities such as Dame Helen Mirren, Claudia Schiffer, Adwoa Aboah, Sharon Rooney, Samantha Cristoforetti, Sümeyye Boyacı, Richard Quinn, Michael Halpern, Susana Rodriguez and Asma Khan, sharing how Barbie has influenced their lives and careers. Their inspiring tales highlight Barbie’s enduring impact across generations and industries from arts, sports, STEM and so much more.

Krista Berger, Senior Vice President of Barbie and Global Head of Dolls at Mattel adds “As we celebrate the 65^th anniversary of Barbie, ‘My Barbie Story’ honours the dreams and limitless possibilities Barbie has inspired across generations. This collection of personal reflections highlights the unique bond people share with Barbie—a symbol of self-expression and reminder that you can be anything. With proceeds supporting UN Women UK, we continue our mission to empower girls everywhere to believe in their limitless potential. Now, we invite you to share your own Barbie story and join us in celebrating her enduring legacy.”

The brand’s 65th anniversary is more than looking back on how Barbie has impacted culture; it’s about shaping the future. As part of the Barbie Dream Gap Project, all proceeds from this book will be donated to UN Women UK, a force dedicated to gender equality and the empowerment of women. The Mattel Children’s Foundation will also contribute towards the donation. The Barbie Dream Gap Project is the brand’s global mission dedicated to helping close the gaps that hold girls back from reaching their full potential.

“We are proud to bring our Play it Forward initiatives to life through this project to stand with UN Women UK to foster gender equality and create a more equitable future for all,” remarked Nancy Molenda, Vice President of Global Corporate Events & Philanthropy. “Together, we hope to turn our shared values into impactful actions in the communities where we live, work and play”.

Tabitha Morton, Executive Director UN Women UK adds “UN Women is committed to gender equality and empowering all women, so joining this moment with the Barbie brand—whose legacy also centres on empowerment and inspiring generations—is truly exciting. Through this book and its stories, we aim to ensure every woman and girl has access to safety, choice and a voice through our UN Women programs worldwide.

The book is now available for purchase on Amazon. Barbie is encouraging fans to share their own Barbie stories across social platforms using the hashtag #mybarbiestory.

ABOUT MATTEL 

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

ABOUT UN WOMEN

UN Women UK is a National Committee of UN Women the United Nations entity dedicated to gender equality and the empowerment of women and girls. As part of the global UN Women movement, UN Women UK works to create a world where all women and girls can achieve their full potential. We collaborate with governments, civil society, businesses, and individuals to advocate for women’s rights and gender equality, while driving meaningful change on key issues such as violence against women, economic empowerment, and leadership.

Our mission is to accelerate progress on gender equality, both in the UK and globally, through awareness campaigns, educational programs, and impactful partnerships. UN Women UK mobilises resources, influences policy, and fosters community engagement to ensure a safer, fairer, and more inclusive society for all.

For more information, visit www.unwomenuk.org.