Labels president Frank Gibeau says publisher is "very careful" to make clear the differences between shooter franchises to avoid "sequel fatigue."

Electronic Arts' two major shooter franchises--Battlefield and Medal of Honor--have been intentionally designed to attract different gamers, EA Labels president Frank Gibeau said in the latest issue of the Game Informer magazine (via Attack of the Fanboy). The executive claimed that only half of Medal of Honor gamers also play Battlefield, and this was a result of planning.

EA wants to make sure Battlefield and Medal of Honor are different experiences, Gibeau says.

"We are very careful that Battlefield and Medal of Honor stay differentiated," Gibeau said. "There is an inefficiency to having two different brands coming out alternating like that; there is some upside. You don't have the annualized, sequel fatigue. With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield. We're trying to use a sequencing strategy to keep it as fresh and different as possible."

Gibeau explained further, saying EA did research and found the Medal of Honor community enjoys "more authentic shooters and the story." Additionally, he stated that the real task is "figuring out how to grow both of them together." For more on the latest entries in both franchises, check out GameSpot's review of Battlefield 3 and latest preview of this October's Medal of Honor Warfighter.

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