Call of Duty: Black Ops 6's creative director has commented on how Game Pass positively affected the game's launch, saying it helped improve player numbers in multiple ways.

Speaking to the BBC, Miles Leslie said Game Pass helped convince people who were "on the fence" or "had some of that friction" to consider playing the game. He added that some people who might not have played a Call of Duty game in some time might have been convinced to "come back and try the game" thanks to Game Pass.

"We've gotten to the point now where Black Ops and Call of Duty have been around so long--I've been working on it for 16 years," Leslie said. "And really the challenge for us is how do you bring along the fans that love Call of Duty, but how do you create an environment where you can welcome new fans in?"