JANESVILLE, Wis.–(BUSINESS WIRE)–Blain’s Farm & Fleet is excited to announce the opening of Toyland on Saturday, October 12, 2024, at 7 a.m. with door-busting deals and promotions.

Since 1957, Toyland has been a cherished family tradition, marking the unofficial kickoff to the holiday shopping season. Co-founder Bert Blain’s famous words— “Toyland is about making friends, not making money”—remain central to the company’s mission of helping families create magical holiday experiences by providing affordable gifts for all.

“Bert believed that every child deserves a Merry Christmas, and 67 years later, our tradition of bringing happiness to our communities continues,” said Mark Hasting, Chief Executive Officer and President of Blain’s Farm & Fleet. “I invite everyone to come to our stores and experience the joy of Toyland for themselves—I’m confident you’ll be surprised and delighted.”

This year’s Toyland Super Weekend begins on Saturday, October 12, and runs through Sunday, October 13, with exciting deals and promotions. Blain’s Rewards Members will receive a $5 gift card for every $50 Toyland purchase made in-store, and everyone has a chance to win a $250 gift card at each store during opening weekend. The first 100 customers on October 12 will receive a free 5” Blain’s Truck and Scratch-off Discount Cards for additional savings.

Blain’s Farm & Fleet offers a wide selection of toys to spark joy for every child this holiday season. Shoppers will find everything from ride-on toys, remote-control vehicles, games, puzzles, dolls and action figures to building blocks, arts and crafts, dress-up play, outdoor toys and much more. Popular brands such as LEGO, Nerf, Barbie, Ty, Disney, Hot Wheels, Melissa & Doug, Fisher-Price, Play-Doh, Crayola, Franklin, Radio Flyer, John Deere, Smithsonian, Hasbro, Breyer, LOL Surprise! and ERTL are featured, ensuring something for everyone’s wishlist.

“We’re seeing some inspiring toy trends this year,” said Lindsay Heffron, Toy Buyer at Blain’s Farm & Fleet. “Plush toys like Squishmallows, higher-end Lego sets, and Lego Botanicals are huge. And for toddlers, we’re excited to introduce Ms. Rachel toys, which will surely be a hit.”

Elizabeth Wanzer, another Toy Buyer at Blain’s Farm & Fleet, added, “The Ms. Rachel Speaking Doll is going to be a big seller this year, along with fun games like ‘What Do You Meme.’ There’s something for every age and interest.”

Blain’s Farm & Fleet continues its Kids Helping Kids Donation Drive this holiday season, inviting customers to donate new, unwrapped toys at any of its store locations. Blain’s will match toy donations up to $250,000 to ensure children in need have a joyful Christmas.

In addition, customers are encouraged to participate in the Win Your Wishlist Contest by creating a Christmas Wishlist on Blain’s Farm & Fleet app or website. One lucky winner will have their wish list fulfilled, up to $1,000. Entries are valid from October 3 through December 4. Details can be found at farmandfleet.com/win-your-wishlist.

To make holiday shopping easier, Blain’s Farm & Fleet offers a variety of convenient options. Customers can shop Toyland deals in-store or online and choose from services like Buy Online, Pick-Up in Store, Drive-Thru, and Same-Day Local Delivery. All deals are available at farmandfleet.com or through the Farm & Fleet app, with an option to ship to home.

Join the Toyland 2024 Opening Weekend celebration, starting Saturday, October 12, at 7:00 a.m., and experience a tradition that has made holiday wishes come true for generations.

Founded in 1955, Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. This Modern General Store remains steadfast in its commitment to offering customers high-quality products, competitive prices, and reliable service. Visit www.farmandfleet.com or download the Blain’s Farm & Fleet mobile app.

In addition to high-quality products with the Blain’s Farm & Fleet brand name, they carry top-rated brands, including:

• Clothing: Ariat, Carhartt, Dickies, Under Armour, Columbia, Levi’s, Wrangler, Kuhl, WorkNSport
• Footwear: Skechers, Puma, Keen, Ariat, Asics, New Balance, CAT, Carhartt, Hey Dude, Sorel, TimberlandPro, Crocs
• Tools & Hardware: DeWalt, Milwaukee, Stanley, Craftsman, Hobart
• Paint & Supplies: Benjamin Moore, Valspar, MinWax, Rustoleum, Graco, Purdy
• Automotive: Pennzoil, Valvoline, Mobil 1, Mystik, Fram, Prestone, Sea Foam, Meguiar’s
• Tire & Auto Repair Service: Michelin, Goodyear, Cooper
• Sporting Goods: Realtree, Scent Blocker, Yeti, Coleman, Rapala, Plano, St. Croix, Browning, Winchester
• Home & Housewares: KitchenAid, Cuisinart, Keurig, T-Fal, Lodge, Calphalon, Ty
• Pet Department: Purina, Blue Buffalo, Hill’s Science Diet, Iams, Canidae, Taste of the Wild, Kong, Greenies, Diamond, Eukanuba
• Agriculture: King Kutter, Nutrena, Behrens, Guardian, Manna Pro, Ware, Weaver Leather, Agrimaster
• Lawn & Garden: Scotts, Miracle-Gro, RoundUp, Fiskars, Weber, Char-Broil, Estate
• Outdoor Power Equipment: Troy-Bilt, Cub Cadet, Briggs & Stratton
• Electrical & Plumbing: Reliance, GE, Southwire, Whirlpool, Klein, Superior, JMF, BestAir