LOS ANGELES, Calif. (Sept. 17, 2021) – Today, BoxLunch and McDonald’s announced the launch of their multi-category collaboration featuring an appetizing assortment of apparel, accessories and collectibles, available exclusively at BoxLunch stores and BoxLunch.com starting September 20.

McDonald’s, the leading global restaurant brand, has created more than 65 years’ worth of memories for generations through its iconic menu items. BoxLunch, a cause-driven pop culture retailer, has built an empowering, inclusive community where guests can celebrate their favorite fandoms together through elevated and innovative officially licensed merchandise stories. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donates a meal to a person in need for every $10 spent in-store or online through their partnership with Feeding America*.

As the leader in pop culture merchandising and product storytelling, BoxLunch celebrates McDonald’s impact on pop culture through an exclusive collection that spotlights retro graphics, beloved characters and modern iconography from the archives of the Golden Arches. “As a brand serving tens of thousands of communities around the world, we’re always focused on living our purpose of feeding and fostering the communities we operate in,” said Jennifer DelVecchio, Senior Director, Strategic Alliances at McDonald’s. “That’s why we’re especially proud to partner with BoxLunch and bring to life a new collection of apparel and accessories inspired by fan-favorite menu items and McDonald’s characters – connecting fandom for our iconic brand with BoxLunch’s food donations for those who need it most.”

Food-forward fashion kicks off the collaboration with a fun mix of apparel styles for men and women. The men’s selection introduces a woven button-up and throwback tee that highlights characters Ronald McDonald and Friends, as well as a cozy Hamburglar Hoodie and a long sleeve stylized with McDonald’s new Fry Checkerboard pattern. The women’s assortment introduces four new styles like the embroidered McDonald’s Smile Tee, I’m Lovin’ It Crew Sweatshirt, McDonald’s Meal All Over Print Tee and the McDonald’s Good Morning Top that reimagines retro breakfast graphics as a long sleeve tee.

The BoxLunch x McDonald’s accessories line follows up with a premium trio of bag styles including a figural Happy Meal Crossbody and mini backpacks fashioned in Egg McMuffin and McDonald’s Lunch iconography. Beauty and hair items round out the accessories capsule with a three-piece cosmetic bag set that contains World Famous Fries and Chicken McNugget-style pouches and a scrunchy three-pack with patterns that tie back to the collection.

Collectibles completes the collaboration with an exclusive diamond glitter Ronald McDonald Funko Pop! vinyl figure, deluxe enamel pins, keychains and blind box sets.

The BoxLunch x McDonald’s collection launches Monday, September 20 at BoxLunch retail locations and BoxLunch.com/McDonalds.

Stay up-to-date with this launch by following @BoxLunchGifts on Instagram, TikTok, Twitter and Facebook and using #BLxMcDonalds in digital conversation spaces.