Today we are wrapping up our first week of SDCC 2021 Convention Exclusive Reveals from our friends at Mattel and Mattel Creations. All week long we have revealed new SDCC@Home exclusives from Mattel that will be available for you to order on MattelCreations starting July 22nd!

Today we get to look at their SDCC Exclusive offerings for their fan-favorite MASTERS OF THE UNIVERSE lines!  And we have THREE big reveals across their Hot Wheels, Mega and Masterverse brands!

MEGA Collabs. Masters of the Universe Battle Labbit

• The Labbit has seen countless iterations over the years – that’s what happens when an iconic vinyl figure takes the pop art scene by storm – but this might just be the most powerful Labbit in the universe. But this time, we’ve really caught lightning in a bottle (think about it!). Collaborating with both Masters of the Universe and Frank Kozik himself, MEGA is mighty proud to unleash this buildable Battle Labbit. 

• Complete with all of the Labbit’s signature features, this iteration provides a fresh dose of MOTU, paying tribute to Battle Cat as it will appear in the upcoming Masters of the Universe: Revelation animated reboot. Build it, bask in its beauty, just don’t actually battle with it. Why? Because this is more than a toy. This is art.
• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

SRP: $50

Photographer Wiily
Stylist Alex

Masters of the Universe® Masterverse Revelation Scare Glow® Action Figure     

• Masters of the Universe Masterverse is an exciting new line of MOTU® action figures, and its first wave celebrates the release of a thrilling Netflix animated series Masters of the Universe: Revelation! 
• This collector’s edition of Scare Glow®, the skeletal ghost warrior whose loyalties are to the evil Skeletor®, is highly detailed and features glow-in-dark skeleton and head. Highly articulated, this action figure has 30 working joints for battle scenes and power posing. 
• Figure comes with posable cape and scythe of doom, plus extra hands. Special LED packaging includes purple and white lights that brilliantly display the glow-in-the-dark effect! A must have for collectors and fans who treasure the MOTU® legacy and also appreciate the expertly crafted updates of the Masterverse line. By the power of Grayskull! Each sold separately, subject to availability. Colors and decorations may vary.   

• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

SRP: $35

Hot Wheels Comic Con Masters Of The Universe Wind Raider® vs Land Shark

• Beginning back in the 1980s, fans couldn’t get enough of He-Man® and his ability to defend Eternia® from Skeletor and the forces of evil. Now, in the spirit of that epic rivalry, Hot Wheels® has created a highly-detailed Wind Raider, the powerful Eternian jet, and Land Shark, a shark-like tank that terrorizes Eternia®.  
• The Wind Raider sports the original signature olive-green hull, dark yellow wings, and skull deco and comes with He-Man® mini figure to ride the Wind Raider to victory. A fuchsia shark grazes the front of the Land Shark and features a Skeletor action figure at the helm with the mounted weapons on the back. 

• MOTU® fans will want to collect this replica of the powerful jet-propelled military craft that transports He-Man® across the skies and just above the water of the Harmony Sea. Comes in artistic vintage-inspired window box packaging with insert that Masters of the Universe® aficionados will display with pride. Colors and decorations may vary.
• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

SRP: $35

All of the products revealed this week will be for sale on Mattel Creations, the company’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

If you missed any of our previous epic Mattel Exclusive announcements this week:

WWE announcement

Jurassic Park announcement

Pixar Spotlight announcement

Hot Wheels announcement

Mattel still has some surprises up their sleeve for next week so stay tuned for the latest news!