LOS ANGELES–(BUSINESS WIRE)–Leading international toy and consumer products company ZURU and international retail leader Walmart, launched a new toy brick brand, MAX BUILD MORE, a premium quality, value-priced toy brick line. Available exclusively at Walmart stores nationwide, MAX BUILD MORE blocks are compatible with all major toy brick brands and offers unbeatable value for budget with hundreds of high-quality bricks in each set for a fraction of the current price.

Renee Lee, Director of Global Marketing for ZURU, explained, “The founding principle behind MAX is providing the best quality bricks at an unbeatable price. MAX is designed for savvy parents who don’t want to break the bank to give their little ones the best in imaginative brick play. We’ve created a cheeky, up-front brand to appeal to moms which will launch with humorous, relevant content across social and digital media – all driving to our exclusive retail partner, Walmart.”

Compatible with major toy brick brands, the line includes the MAX BUILD MORE 253 Bricks pack (SRP $9.84); MAX BUILD MORE 759 Pieces pack to build the ultimate brick world (SRP $24.97); MAX BUILD MORE 250 Accessory pack with wheels and doors accessories (SRP $12.97); MAX BUILD MORE 15 Figures pack featuring all your favorite characters such as cowboys, police men and pirates (SRP $12.97); and MAX BUILD MORE 10”X10” Base Plate (SRP $4.88).

The MAX BUILD MORE brand will roll out in December in New Zealand and other leading markets from Spring 2019.

About ZURU

ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons, ZURU Fidget, 5 Surprise, X-Shot, Robo Alive, Micro Boats and Smashers. Let’s reimagine play, every day!

Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.