Green Brook, NJ – June, 2014 – “Ugly is the new Beautiful!” This has been Uglydoll’s mantra since its inception 13 years ago. The notion of embracing one’s individuality has led to the success in becoming an award-winning brand. The Uglydoll property includes a fully integrated licensing program. Pretty Ugly, LLC™ is now proud to announce caseable as their newest licensee for its latest global line of fun and collectable soft and hard cases designed for tablets, smartphones and laptops. Distribution includes various channels of caseable as well as its partner Hewlett-Packard, among them: caseable’s online shop and mobile application,Hewlett-Packard’s website as well as all other Hewlett-Packard URLs, sub-domains, co-branded sites, HP retail resellers and their brick-and-mortar stores.

“HP is one of the world’s leading technology companies. We have selected the best of the best to create soft and hard cases that will now evoke the personality and wit of our Uglydoll brand”, says Drew Matilsky, Pretty Ugly’s Managing Partner.

“Expressing one’s own individuality has been caseable’s focus since the beginning. We’re excited to have closed a partnership with the Uglydoll brand to further expand on this idea and produce fun cases that will stand out.” – Marvin Amberg, caseable’s co-founder.

Marvin Amberg & Klaus Wegener created their first custom laptop sleeve back in 2010 in NYC after observing a sea of black and boring cases.

Now based in Brooklyn, NY and Berlin, Germany, caseable provides the widest selection of locally hand-crafted custom cases available on the market, including cases for phones, tablets and eReaders. Working with renowned artists and brands from all over the world, the company curates the freshest artwork to create cases that are always made-to-order and one-of-a-kind. Ultimately, as Amberg & Wegener say, caseable crafts unique and personal “products that matter to you.”

UGLYDOLL& Pretty Ugly, LLC

David Horvath & Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001. Since the inception of the first character, Wage™, who David drew on a love letter to Sun-Min, UGLYDOLL has grown into an entire universe of characters, stories, and products for all ages.

The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New Jersey. The property is distinguished by David & Sun-Min’s unique aesthetic and voice defining ‘ugly’ as distinctive and unique. The award-winning UGLYDOLL characters appear in a variety of toys, books, apparel, and other licensed products that are available in thousands of stores, worldwide.

For more information, please visit www.uglydolls.com