The Chase is On for Fans to Collect All 12 Cyanide & Happiness Mini-Figures

Los Angeles, California, July 18, 2017 – “Cyanide & Happiness,” in association with global media company Studio71, is launching it’s first-ever line of collectible mini-figures at San Diego Comic-Con. The line comprises 12 unique “Cyanide & Happiness” characters hand-picked from the archives to create a truly collectible line. All mini-figures are packed in individual boxes that look the same, so fans have no way of knowing what character they will get. However, there’s an opportunity at Comic Con for fans to purchase a convention-exclusive set with all 12 mini-figures that comes with an additional bonus “Golden God” figure.

The “Cyanide & Happiness” mini-figures will be sold at an exclusive pop-up shop at Comic-Con at Luce Loft (1037 J Street, San Diego, CA), starting at 11 am PT on Thursday, July 22. As an added bonus, “Cyanide & Happiness” writer and illustrator Rob DenBleyker will be on hand signing all mini-figures purchased that day.

The “Cyanide and Happiness” mini-figure line is the latest offering from Explosm Entertainment and has been developed in partnership with Studio71. The mini-figures follow the debut of Explosm’s hugely popular card game Joking Hazard, which became the second most-successful card game in Kickstarter history, and custom Cyanide and Happiness Emoji and Avatar Generator app, which has been downloaded more than a million times since its launch March 2017 launch.

“Our fans have been asking about collectible ‘Cyanide & Happiness’ figures for ages, and we’re excited to finally be bringing them to life with Studio71. It feels like all of the ‘Cyanide & Happiness’ short and episode characters came to life and are now sitting on my shelf judging me,” Rob DenBleyker, writer and illustrator of “Cyanide & Happiness.

“Cyanide & Happiness is a wildly-popular global brand that is constantly pushing the boundaries of content creation with their innovative offerings. We are delighted to partner with them once again on this new line of collectibles,” said Javon Frazier, EVP of Strategy and Business Development at Studio71.

The “Cyanide & Happiness” mini-figures include the following characters:

• Ultrasoldier
• Ketchup Cowboy
• Lunk
• Senor Cleanfist
• Shark Rad
• Clawford
• Satan
• God
• Blue Shirt Guy
• Ketchup Man
• Green Shirt Guy
• Butt Shark

Starting Monday, July 24, the mini-figures will be available for purchase on the Explosm.net site here.

About Cyanide & Happiness 

Cyanide & Happiness is an internationally known brand of comics, animations, and card games that has cultivated a passionate online following with more than 7.3 million YouTube subscribers and 1 billion views, not to mention more than 1.5 million Instagram followers, 12 million Facebook likes and 207k Twitter followers.

About Studio71

Studio71 is the global media company for top creators across YouTube, Facebook, Instagram, SnapChat and Twitter. Featuring Lilly Singh a.k.a IISuperwomanII, Rhett & Link, Shay Mitchell, Matthew Santoro, Flula Borg, Epic Meal Time, Roman Atwood, Family Fun Pack and global superstar Dwayne “The Rock” Johnson, Studio71’s 1,300 channels drive 7 billion monthly views, offer four times the average channel engagement and represent 19 percent of Google Preferred inventory. The company is a leader in results-driven branded content offering full-service strategy, creative, research, media and cross-platform activations for its clients. As a best-in-class production company, Studio71 develops, produces and distributes original programming across social media, television and film. It is part of the ProSiebenSat.1 Group and is headquartered in Los Angeles with offices in Berlin, New York, Toronto and London.