SAN FRANCISCO – May 13, 2014 – DeNA Co., Ltd. (TSE: 2432) and Hasbro, Inc. (NASDAQ: HAS) today announced TRANSFORMERS: AGE OF EXTINCTION, the official mobile game to one of the most anticipated movies of 2014, TRANSFORMERS: AGE OF EXTINCTION, is currently in development for Android, iPhone, iPad, and iPod touch. Directed by Michael Bay, the film is in theaters on June 27^th from Paramount Pictures.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is the second title in an exclusive three-year agreement between the two companies to develop and publish mobile games based on the TRANSFORMERS franchise. This new free-to-play game marks the first time that DeNA has developed a movie licensed game for mobile.

TRANSFORMERS: AGE OF EXTINCTION – The Official Mobile Game is an all-new 3D combat runner game where the players’ mission is to take down new enemies featured in the movie as they run, dash, and change forms through fast-paced missions with their formidable cast of AUTOBOT heroes. Players fight and smash their way through a range of environments and enemies in this fast-paced action gameplay experience.

“The TRANSFORMERS: AGE OF EXTINCTION mobile game will deliver an explosive interactive entertainment experience on mobile devices for TRANSFORMERS fans and consumers looking to extend their movie experience after the credits roll,” said Barry Dorf, vice president of partnerships and alliances at DeNA. “This isn’t your typical runner game; this game puts the player in the middle of an action-packed Hollywood blockbuster where it’s destroy or be destroyed!”

“DeNA is creating a fresh and innovative gameplay experience with TRANSFORMERS: AGE OF EXTINCTION that translates big screen action moments onto mobile devices,” said Mark Blecher, SVP Digital Gaming & Corporate Development at Hasbro, Inc.

TRANSFORMERS: AGE OF EXTINCTION – The Official Game will be available for Android, iPhone, iPad and iPod touch later this year.

To receive a free Rare Transmetal Rocket Launcher designed specifically for Decepticon obliteration, players can pre-register for the game by logging in with their Facebook accounts at www.transformers-mobile.com.

TRANSFORMERS: AGE OF EXTINCTION is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, OPTIMUS PRIME (voiced by Peter Cullen) and the AUTOBOTS rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.

Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

About DeNA

DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit:http://www.dena.com

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more atwww.hasbro.com.