Electronic Arts CEO Andrew Wilson has said its College Football 25 developers implementing AI technology was critical for creating a game that lived up to its quality standards and impressed fans. Speaking during EA's latest earnings briefing, Wilson said AI "amplified and accelerated" the development on the game.

"In the absence of AI, we simply would not have been able to deliver College Football at the level we did, even though we'd given the team many, many years in development. It was the first time we had done it in 10 years, and the level of gameplay and the level of visual fidelity that we did, was a combination of many years of work of our incredible teams, amplified and accelerated by AI," he said. "Something that we just wouldn't have been able to do as little as two or three years ago."

Prior to launch, EA explained how it was "never going to be a viable option" to create CFB 25's thousands of players manually by scanning them all into the game and using human hands alone to do it. Instead, EA used AI and a machine-learning toolset to create the character models. EA inputted "hundreds" of head shapes, hairstyles, skin tones, complexions, beards, and brows into the model. Using this data, along with a single reference photo of the athlete or coach in question, EA said it was able to create the player likenesses in the game.