The History of One of Pop Culture’s Most Iconic Brands

 

From the arcade to the living room, Atari is one of the most recognized names in the world. Since its formation in 1972, the company pioneered hundreds of now classic titles including Asteroids, Centipede, and Missile Command. The Art of Atari is the first official collection of original artwork created for arcades, home video systems, and computers, commissioned to enhance the Atari experience and further entice children and adults to embrace and enjoy the new era of electronic entertainment. Sourced from private collections and museums worldwide, this book spans over 40 years of the company’s unique illustrations used in packaging, advertisements, catalogs, and more.

The Art of Atari represents the most comprehensive retrospective to date, clocking in at over 350 pages, and collecting production and concept artwork, photos, and marketing materials. Fans can glean exclusive insight from key people involved in Atari’s rich history, with behind-the-scenes details on how the most iconic games in early video game history were conceived, illustrated, and developed!

The Art of Atari features an exclusive foreword by New York Times bestseller Ernest Cline, author of Ready Player One, soon to be a motion picture directed by Steven Spielberg. Whether you’re a fan, collector, or new to the world of Atari, this book offers the most complete collection of artwork ever produced!

“Atari is remembered as the pioneer of video games — creating fun, innovative classics like Missile Command, Asteroids, Centipede, and more. But the company was much more than that,” says Tim Lapetino, co-author and Executive Director of the Museum of Video Game Art. “Atari’s creative culture set the standard for Silicon Valley startups, while its art and design-driven approach yielded an amazing body of work in illustration, graphic design, and industrial design.”

“Atari spearheaded a transformation of an entire generation’s consciousness,” says pop-culture consultant, Robert V. Conte.  “As comic books changed the face of American entertainment in the 1930s and 1940s, video games did something more in the 1970s and 1980s. Starting with Pong, the company changed our world forever.”

“This book collaboration with a recognized giant in the publishing industry is important because it showcases the quality and appeal of our brand and our intellectual property rights worldwide,” says Todd Shallbetter, COO of Atari. “We are excited for this book of our rich, iconic history to be added to the collection of our many devoted fans, both new and existing.”

“In the last few years, we have seen video game art books top the New York Times and Amazon bestseller lists,” says Dynamite CEO/Publisher, Nick Barrucci. “We have been granted the chance to publish the most essential book yet, highlighting the video game publisher that started it all: Atari! Like everyone, I have fond memories of not only the games themselves, but the incredible art on the cartridges. This is truly a historic moment for Dynamite, as we get to share the history behind one of the most iconic brands in the world!”

“This is a project that I personally have invested a lot of time in, so it’s been really gratifying to see it start to come together. The team creating the book is really doing an outstanding job in terms of both content and design” says Rich Young, Dynamite Director of Business Development. “There are pieces of art I’d seen before that I’d forgotten about, but when I see them now in this book, I remember seeing them for the first time, and it brings up some fond memories of discovering these video games back in the day. The art they had created was very iconic and helped further spur your imagination on when actually playing the games.”

Lapetino concludes, “The artwork of Atari inspired a generation and created a bridge from the simple on-screen graphics of those early games, to the imaginations of eager gamers. Atari’s creative efforts became the template that an eventual multi-billion dollar industry would follow.”

For updates, preview art, and details on upcoming editions, visit www.artofatari.com, and look for The Art of Atari when it arrives in a premium 9.625″ x 11″ hardcover format at fine retailers everywhere in October, with a retail price of $39.99!

You can pre-order now with low-price guarantee on Amazon.com.

About Dynamite Entertainment:

Dynamite was founded in 2004 and is home to several best-selling comic book titles and properties, including The Boys, The Shadow, Red Sonja, Warlord of Mars, Bionic Man, A Game of Thrones, and more.  Dynamite owns and controls an extensive library with over 3,000 characters (which includes the Harris Comics and Chaos Comics properties), such as Vampirella, Pantha, Evil Ernie, Smiley the Psychotic Button, Chastity, and Peter Cannon: Thunderbolt.  In addition to their critically-acclaimed titles and bestselling comics, Dynamite works with some of the most high profile creators in comics and entertainment, including Kevin Smith, Alex Ross, Neil Gaiman, Andy Diggle, John Cassaday, Garth Ennis, Jae Lee, Marc Guggenheim, Mike Carey, Jim Krueger, Greg Pak, Brett Matthews, Matt Wagner, Gail Simone, Steve Niles, James Robinson, and a host of up-and-coming new talent.  Dynamite is consistently ranked in the upper tiers of comic book publishers and several of their titles – including Alex Ross and Jim Krueger’s Project Superpowers – have debuted in the Top Ten lists produced by Diamond Comics Distributors.  In 2005, Diamond awarded the company a GEM award for Best New Publisher and another GEM in 2006 for Comics Publisher of the Year (under 5%) and again in 2011.  The company has also been nominated for and won several industry awards, including the prestigious Harvey and Eisner Awards.

Dynamite Facebook: http://www.facebook.com/dynamitecomics
Dynamite Twitter: http://twitter.com/DynamiteComics
Dynamite Official Website: http://www.dynamite.com/
Comic Shop Locator Service: 1-888-comicbook, or visit http://www.comicshoplocator.com/