Burbank, CA – July 2, 2024 –  Warner Bros. Discovery Global Consumer Products (WBDGCP) is making a splash with a fun range of shark-themed merchandise, ready to thrill fans as they gear up for this year’s Discovery Channel’s Shark Week, beginning Sunday, July 7 at 8PM ET/PT on Discovery and available to stream on Max. Discovery Channel’s Shark Week is television’s longest running and most anticipated summer event, taking viewers on epic journeys in exciting new series and specials. This year’s collection includes thoughtfully curated items inspired by the majestic creatures of the deep, spanning apparel, accessories, home goods and publishing.

Highlights of the Discovery Channel’s Shark Week 2024 merchandise collection include:

Apparel and Accessories – Shark enthusiasts can show off their love with a diverse selection of stylish and comfortable shark-themed apparel and accessories.  Nautica returns for a third year with a new, limited-edition Discovery Channel’s Shark Week capsule featuring sustainably crafted tees and swim shorts.  Also returning is artisan jewelry brand, Pura Vida with 20+ all-new pieces of jewelry inspired by the call of the ocean featuring gold & silver colorways, beachy blues and your favorite shark inspired motifs, available at PuravidaBracelets.com as well as major retailers and independently owned surf shops.  Rugged Shark, a leading outdoor lifestyle brand, is teaming back up with WBDGCP for a limited-edition collection of clogs.  Combining rugged durability with buoyant design, these exclusive styles are perfect for fans looking to make a statement both on land and at sea, available now at Walmart (online and in-stores nationwide). Knockaround Sunglasses is back for a tenth year with a pair of shark-themed sunglasses. Taking notes from the beautiful blue waters of their San Diego hometown, as well as the iconic great white, this pair is a true love letter to the ocean and its fascinating inhabitants. And as the summer heat rises, HEYDUDE is diving deep into the ocean for its latest footwear collaboration inspired by Discovery Channel’s Shark Week featuring two new styles, available now.

Home Goods – Fans can gear up for summer fun with Sand Cloud’s new collection of limited-edition “Shark Week” towels launching on July 12. Host your next shark-themed gathering with a fun assortment of party supplies, crafts, activities, and more from Oriental Trading. 

Publishing – Dotdash Meredith returns for a new shark-themed bookazine, The Ultimate Book of Sharks, where readers of all ages can learn more about sharks, their roles in the survival of the sea and find more than 250 photographs inside.  Also available now are a variety of engaging and interactive children’s books from Silver Dolphin Books that share shark facts and fun, including Discovery All Star Readers: I Am a Shark Level 2 for developing readers that will learn the answers to shark-related questions and more while sharpening reading skills and Discovery: Shark Spotter’s Guide, a detailed reference book with stunning photos, shark-tooth collecting tips and six different replica shark teeth to get their own collection started.

The highly anticipated annual week-long celebration of sharks will include the next chapter of the hit show “Belly of the Beast,” that offers a terrifying and fascinating real look at a Great White shark feeding frenzy; “Monster Hammerheads: Species X,” that follows a potential new hammerhead species; and “Great White Serial Killer: Sea of Blood,” that investigates a massive shark who decapitates its victim and terrorizes a local village.  Host John Cena will guide viewers through 21 hours of new programming and preview each night’s top moments alongside interviews with fan favorite shark experts.   A full programming schedule for Discovery Channel’s Shark Week can be found here.

Please join the @sharkweek conversation on Facebook, Twitter, Instagram, and Threads, and be sure to use the hashtag #sharkweek. To learn more, please visit www.sharkweek.com.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.