We are entering the season of toy companies reaching out to the big media outlets to announce new products ahead of Toy Fair.   You will be seeing a lot of this in the coming weeks.   Today, we have Hasbro announcing several new entries into their kid-friendly MASHERS customizeable figure line, including Jurassic World, Avengers: Age of Ultron and the long rumored Star Wars line (Star Wars Rebels in this instance).

There’s a great interview over on Forbes.com that is well worth reading with Adam Biehl, Hasbro’s Vice President of Global Brand Strategy and Marketing.

In the meantime check out the new reveals below.   It will be interesting to see if these are actually the reveals of the genetically modified dinosaurs in Jurassic World, as up to this point they have still been a closely guarded secret.

Jurassic World

Avengers: Age of Ultron

Star Wars Rebels